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Brief

"singapore foodie influencers"

singapore foodie influencers

Research Insight & Analysis

its diverse and rich culinary heritage. Emphasizing unique selling points such as authenticity, quality, and local flavors can help the brand stand out.

Target Customers

The ideal customer profile would likely include:

  • Food Enthusiasts: Individuals who enjoy exploring new cuisines and dining experiences.
  • Young Professionals: People who have disposable income and are looking for convenient and high-quality food options.
  • Tourists: Visitors to Singapore who want to experience the local food culture.
  • Health-Conscious Consumers: Those who are interested in healthy and organic food options.

Illustrative examples:

  • A young professional in their late 20s who enjoys dining out and sharing their experiences on social media.
  • A tourist visiting Singapore for the first time, eager to try local dishes and looking for recommendations.
  • A health-conscious individual who prefers organic and sustainably sourced food products.

Potential Influencer Matches

Food Bloggers and Vloggers

These influencers create detailed reviews and content around food experiences, recipes, and restaurant visits. They can help reach food enthusiasts and tourists looking for authentic recommendations.

Instagram Foodies

Influencers who focus on visually appealing food photography and short reviews. They are ideal for reaching young professionals and social media-savvy consumers.

Health and Wellness Influencers

These influencers focus on healthy eating and lifestyle choices. They can help promote health-conscious food products to a targeted audience.

Local Celebrities and Public Figures

Well-known personalities in Singapore who have a broad reach and can attract a diverse audience, including tourists and locals.

Content Creation Ideas

General Ideas

  • Restaurant Reviews: Detailed reviews of dining experiences, highlighting unique dishes and ambiance.
  • Recipe Videos: Step-by-step guides to creating popular local dishes at home.
  • Food Challenges: Fun and engaging challenges that encourage audience participation.

Creative Ideas

  • Food Tours: Collaborate with influencers to create a series of videos or posts showcasing different food districts in Singapore.
  • Behind-the-Scenes: Exclusive content showing the preparation and cooking process in restaurants or food production facilities.
  • Interactive Polls and Q&A: Use Instagram Stories or live sessions to engage with the audience, asking for their favorite dishes or food recommendations.

By leveraging these strategies, the brand can effectively reach and engage with its target audience, creating a strong presence in the Singaporean food market.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Singapore foodie influencers
Campaign Objectives
Looking for foodie influencers based in Singapore to collaborate on a marketing campaign. Ideal influencers should have a strong presence in the food niche and be able to create engaging content related to food and dining experiences.
Influencer Persona
Foodie influencers based in Singapore with a strong following and engagement in the food niche.
Content Themes
#SingaporeFoodie #SingaporeEats #SGFoodLovers
#1
SG HIDDEN GEMS 💎
SG HIDDEN GEMS 💎
@hiddenjemmm
SG
Uncovering Singapore Hidden Gems 💎 Recommend me 👇🏻 hiddenjemmm@gmail.com
Followers
31.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for foodie influencers based in Singapore to collaborate on a marketing campaign. Ideal influencers should have a strong presence in the food niche and be able to create engaging content related to food and dining experiences."
This influencer is based in Singapore and focuses on uncovering hidden gems, including food, making them a strong fit for the campaign.
#2
🍚🥢
🍚🥢
@onericeplease
SG
SG 🇸🇬 | Happy travels for a hearty appetite! ✨🍖 📧 onericeplease.sg@gmail.com
Followers
36.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for foodie influencers based in Singapore to collaborate on a marketing campaign. Ideal influencers should have a strong presence in the food niche and be able to create engaging content related to food and dining experiences."
This influencer is based in Singapore and focuses on food and travel, making them a strong fit for the campaign's requirements.
#3
J-TRAVEL 4K
J-TRAVEL 4K
@UC_UuqNCghtEJeN4VjpcmEVw
SG
💚4Upendo प्यार அன்பு Amar Amor Pag-ibig Lieb Любовь Amour אהבה حب Cinta 사랑 รัก Yêu 爱 愛 Aloha 💛💙My Daily upload here will show my LOVE for PEOPLE in Both MULTI RACIAL TRAVEL & FOOD GLORY TO GOD 🔰SINCE 2005 - 2009 - PRESENT
Followers
3.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for foodie influencers based in Singapore to collaborate on a marketing campaign. Ideal influencers should have a strong presence in the food niche and be able to create engaging content related to food and dining experiences."
This influencer is based in Singapore and has a focus on food and travel, making them a good fit for the campaign.
#4
Linh Huynh | Food & Travel ✈️
Linh Huynh | Food & Travel ✈️
@linhforthehuynh
US
Food & Travel Creator | Bay Area, CA 🌉
Followers
28.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for foodie influencers based in Singapore to collaborate on a marketing campaign. Ideal influencers should have a strong presence in the food niche and be able to create engaging content related to food and dining experiences."
This influencer focuses on food and travel but is based in the US, which does not align with the campaign's requirement for Singapore-based influencers.
#5
Daisy N
Daisy N
@daisyday2088
Singapore
Sharing my happy world 🌎 with all! 📩 DM for invites, collabs & reviews. Spreading 🤍 everywhere I go 😎
Followers
5.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Looking for foodie influencers based in Singapore to collaborate on a marketing campaign. Ideal influencers should have a strong presence in the food niche and be able to create engaging content related to food and dining experiences."
Although based in Singapore, this influencer's content does not specifically focus on food, which is essential for the campaign.
#6
Chua Xuelin
Chua Xuelin
@zoey_belle_
Singapore
L8 Google Local Guide (2.2K Helpful Votes with 15M 📸 Views) DM to collab Also in TT & XHS "everything is possible for one who believe" Mark 9:23
Followers
12.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

20%Match Score
Fit for"Looking for foodie influencers based in Singapore to collaborate on a marketing campaign. Ideal influencers should have a strong presence in the food niche and be able to create engaging content related to food and dining experiences."
While this influencer is based in Singapore, their content does not seem to focus on food, which is a key requirement for the campaign.