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Brief

"influencer that can help to promote organic pet food within JP"

influencer that can help to promote organic pet food within JP

Research Insight & Analysis

The product in question is organic pet food, which suggests a focus on health, natural ingredients, and sustainability. In the Japanese market, this product can be positioned as a premium, health-conscious option for pet owners who are concerned about the well-being of their pets and are willing to invest in high-quality, organic products. Emphasizing the benefits of organic ingredients, such as the absence of harmful chemicals and additives, can appeal to consumers who prioritize natural and eco-friendly products.

Target Customers

The ideal customer profile for organic pet food in Japan would include:

  • Health-Conscious Pet Owners: Individuals who are mindful of their own health and extend this concern to their pets. They are likely to be interested in organic and natural products.
  • Affluent Consumers: People with higher disposable incomes who are willing to spend more on premium products for their pets.
  • Eco-Friendly Consumers: Individuals who are environmentally conscious and prefer products that are sustainable and have a lower environmental impact.
  • Pet Enthusiasts: Pet owners who are highly engaged with their pets and are active in pet communities, both online and offline.

Potential Influencer Matches

To effectively promote organic pet food in Japan, consider collaborating with the following types of influencers:

Pet Influencers

  • Pet Owners with Popular Pets: Influencers who have pets with a significant following on social media. Their audience is already interested in pet-related content, making them a perfect match for promoting pet food.
  • Veterinarians and Pet Nutritionists: Professionals who can provide credible and authoritative endorsements for the product. Their recommendations can carry significant weight with health-conscious pet owners.

Lifestyle Influencers

  • Health and Wellness Influencers: Individuals who promote a healthy lifestyle and can extend this to pet care. Their followers are likely to be interested in organic and natural products.
  • Eco-Friendly Influencers: Influencers who focus on sustainability and eco-friendly living. They can highlight the environmental benefits of choosing organic pet food.

Content Creators

  • YouTubers and Bloggers: Content creators who produce detailed reviews and informational content about pet care. They can create in-depth content about the benefits of organic pet food.

Content Creation Ideas

To effectively promote organic pet food, consider the following content ideas:

General Ideas

  • Product Reviews: Detailed reviews by pet influencers or veterinarians discussing the benefits and features of the organic pet food.
  • Unboxing Videos: Influencers showcasing the packaging and first impressions of the product.
  • Comparison Videos: Comparing the organic pet food with other non-organic options to highlight the differences and benefits.

Creative Ideas

  • Pet Health Challenges: Influencers documenting a 30-day challenge where they switch their pet's diet to the organic pet food and share the results.
  • Behind-the-Scenes: Content showing the production process of the organic pet food, emphasizing the natural and sustainable practices used.
  • Interactive Q&A Sessions: Live sessions with veterinarians or pet nutritionists answering questions about pet nutrition and the benefits of organic food.

By leveraging these strategies, the organic pet food brand can effectively reach and engage with its target audience in Japan.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Organic pet food promotion in Japan
Campaign Objectives
Looking for influencers in Japan to promote organic pet food. Ideal influencers should have a strong presence in the pet niche and a following of pet owners interested in organic products. Content should focus on the benefits of organic pet food and how it can improve pet health.
Influencer Persona
Pet influencers in Japan with a focus on organic products
Content Themes
#オーガニックペットフード #ペット健康 #ペットライフ
#1
マグさんのbricoチャンネル
マグさんのbricoチャンネル
@UCYNuPlwAkg34pzzYMb2wY7w
愛犬と一緒に飼い主も成長しよう! 犬のしつけや過ごし方などをドッグサロンオーナー兼ドッグトレーナーのマグが発信しています。犬と人間が共存する日本を目指して絶賛活動中!高評価チャンネル登録よろしくお願いします! ⭐︎ショップにておすすめの商品販売中⭐︎ ✂︎各種SNSもやっています オンライントレーニングの予約、その他質問はInstagram DMまたは公式ラインまで! 【店舗情報】 **natural dog salon Brico(ブリコ)** 〒930-0077 富山県富山市磯部町1-6-13 tel 076-493-5077 open 10:00 - 18:30 close 木曜日
Followers
4.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers in Japan to promote organic pet food. Ideal influencers should have a strong presence in the pet niche and a following of pet owners interested in organic products. Content should focus on the benefits of organic pet food and how it can improve pet health."
This influencer is based in Japan and focuses on dog care, which aligns well with the brand's target audience. Their content style and tone are educational and pet-focused, making it a good match for promoting organic pet food. However, their follower count is relatively low.
#2
関西のうにちゃんねる
関西のうにちゃんねる
@UCVl-l0nsAyBiYhG_SiFWeTw
JP
一人暮らしOLがわんちゃんを飼い始めました🐶 少しポンコツの飼い主と少しわがままな犬のゆる〜い日々🍃 関西のドッグランやドッグカフェ、お出かけ情報、わんこ情報を発信していきたいです! uni情報 性別:女の子 犬種:雑種(ビションフリーゼ×トイプードル) 誕生日:2021.6.20 性格:天真爛漫、お転婆 Instagramは日々のドタバタを更新してます! uni620_(フォローしてください🙇‍♀️) TikTokもやってます! uni620_ (フォローしてください🙇‍♀️)
Followers
3.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for influencers in Japan to promote organic pet food. Ideal influencers should have a strong presence in the pet niche and a following of pet owners interested in organic products. Content should focus on the benefits of organic pet food and how it can improve pet health."
This influencer is based in Japan and focuses on dog care and lifestyle, which aligns well with the brand's target audience. Their content style and tone are educational and pet-focused, making it a good match for promoting organic pet food. However, their follower count is relatively low.
#3
エデルちゃんねる
エデルちゃんねる
@UCYDEW19bwFKRypNfhzCOWlA
JP
愛犬エデル(カニンヘンダックス)の日常生活VLOG、Instagramは毎日更新してます🐾
Followers
2.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for influencers in Japan to promote organic pet food. Ideal influencers should have a strong presence in the pet niche and a following of pet owners interested in organic products. Content should focus on the benefits of organic pet food and how it can improve pet health."
This influencer is based in Japan and focuses on daily life with a pet, which aligns well with the brand's target audience. Their content style and tone are educational and pet-focused, making it a good match for promoting organic pet food. However, their follower count is relatively low.
#4
Megan
Megan
@bestfriendskitchen
US
🥩Real food 🥦 Enrichment 🐾 🍖Raw 🥦🐟Homemade🥕Kibble Adds Dog Food Small Biz
Followers
12.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

35%Match Score
Fit for"Looking for influencers in Japan to promote organic pet food. Ideal influencers should have a strong presence in the pet niche and a following of pet owners interested in organic products. Content should focus on the benefits of organic pet food and how it can improve pet health."
This influencer is based in the US and focuses on real food and enrichment for dogs, which aligns with the organic pet food niche. However, their location does not match the brand's requirement for influencers in Japan.
#5
Nolo Orlin
Nolo Orlin
@nolorlin
US
🐩 Raw Fed Dogs 🌟 NRC Balanced Meals 🥩 Pet Food Meal Preps ⬇️ Helpful Articles
Followers
5.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Looking for influencers in Japan to promote organic pet food. Ideal influencers should have a strong presence in the pet niche and a following of pet owners interested in organic products. Content should focus on the benefits of organic pet food and how it can improve pet health."
This influencer is based in the US and focuses on raw feeding for dogs, which aligns with the organic pet food niche. However, their location does not match the brand's requirement for influencers in Japan.
#6
Mr Cocoa the Yorkie
Mr Cocoa the Yorkie
@mrcocoatheyorkie
US
A day in the life of Mr Cocoa the Yorkie! 💗 And DIY Dog Food Recipes!
Followers
4.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Looking for influencers in Japan to promote organic pet food. Ideal influencers should have a strong presence in the pet niche and a following of pet owners interested in organic products. Content should focus on the benefits of organic pet food and how it can improve pet health."
This influencer is based in the US and focuses on DIY dog food recipes, which aligns with the organic pet food niche. However, their location does not match the brand's requirement for influencers in Japan.