Local influencers in Oklahoma with a focus on fashion, lifestyle, or retail. They should have an engaged following interested in shoes and fashion.

Product Positioning

The query indicates that the business is a shoe-selling store located in Oklahoma. To position this brand effectively in the market, consider emphasizing the following aspects:

• Local Appeal: Highlight the store's local roots in Oklahoma, which can resonate with community-minded customers.
• Quality and Variety: Emphasize the quality and variety of shoes available, catering to different needs such as casual wear, formal wear, sports, and outdoor activities.
• Customer Service: Promote exceptional customer service and personalized shopping experiences, which can differentiate the store from larger, impersonal retailers.

Target Customers

Based on the positioning, the ideal customer profile would include:

• Local Residents: People living in Oklahoma who prefer to support local businesses.
• Age Range: Primarily adults aged 18-45, as they are more likely to purchase shoes frequently.
• Lifestyle Segments:
  • Young Professionals: Looking for stylish and comfortable shoes for work and social events.
  • Fitness Enthusiasts: Interested in athletic shoes for running, gym, and other sports activities.
  • Families: Parents looking for durable and affordable shoes for their children.

Potential Influencer Matches

To reach the target customers effectively, consider collaborating with the following types of influencers:

• Local Lifestyle Influencers: Influencers based in Oklahoma who focus on lifestyle content, including fashion, local events, and community activities. They can help promote the store's local appeal and connect with community-minded customers.
• Fashion Bloggers and Instagrammers: Influencers who specialize in fashion and style, showcasing different types of shoes and how to pair them with various outfits. They can attract young professionals and fashion-conscious individuals.
• Fitness Influencers: Influencers who focus on fitness, sports, and outdoor activities. They can promote athletic and sports shoes to fitness enthusiasts.
• Parenting Bloggers: Influencers who share content about parenting, family life, and children's products. They can help reach families looking for shoes for their children.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

• Local Community Features: Create content that highlights the store's involvement in local events, charity work, or collaborations with other local businesses.
• Style Guides and Lookbooks: Collaborate with fashion influencers to create seasonal style guides and lookbooks featuring the store's shoes.
• Fitness Challenges: Partner with fitness influencers to create fitness challenges or workout routines that incorporate the store's athletic shoes.
• Customer Testimonials and Reviews: Share authentic customer testimonials and reviews, showcasing real people and their experiences with the store's products.
• Behind-the-Scenes Content: Provide a behind-the-scenes look at the store, including the shoe selection process, staff introductions, and day-to-day operations.

By leveraging these strategies, the shoe-selling store in Oklahoma can effectively reach and engage its target customers through influencer marketing.