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Brief

"micro influencers in the weddign business"

micro influencers in the weddign business

Research Insight & Analysis

Product Positioning

The query indicates an interest in micro-influencers within the wedding business. This suggests a focus on products or services related to weddings, such as bridal wear, wedding planning, venues, photography, catering, or other wedding-related services. The wedding industry is highly visual and emotional, making it ideal for influencer marketing, especially on platforms like Instagram and Pinterest where visual content thrives.

Target Customers

The ideal customer profile for wedding-related products or services typically includes:

  • Engaged Couples: Primarily individuals aged 20-35 who are planning their weddings.
  • Brides-to-be: Often the primary decision-makers in wedding planning.
  • Wedding Planners: Professionals who organize weddings and can influence their clients' choices.
  • Family and Friends: Those who are involved in the wedding planning process and may also be potential customers for related services.

Illustrative examples:

  • A 28-year-old bride-to-be looking for unique wedding dress designs.
  • A couple in their early 30s searching for a picturesque wedding venue.
  • A wedding planner seeking new and trendy vendors to recommend to clients.

Potential Influencer Matches

Types of Influencers

  1. Bridal Bloggers and Vloggers: These influencers often share wedding planning tips, dress try-ons, and venue tours. They can provide detailed reviews and personal experiences that resonate with brides-to-be.
  2. Wedding Photographers: Influencers who specialize in wedding photography can showcase your products or services through stunning visuals.
  3. Lifestyle Influencers: Those who cover a broad range of topics, including weddings, can reach a wider audience and introduce your brand to potential customers who may not be actively searching for wedding content.
  4. DIY and Craft Influencers: Ideal for promoting wedding decor, invitations, and other customizable elements.

How Each Type Reaches Target Customers

  • Bridal Bloggers and Vloggers: They have a dedicated following of engaged couples and brides-to-be who trust their recommendations.
  • Wedding Photographers: Their visually appealing content can attract couples looking for inspiration and high-quality services.
  • Lifestyle Influencers: They can introduce your brand to a broader audience, including those who may be in the early stages of wedding planning.
  • DIY and Craft Influencers: They appeal to couples looking for unique, personalized touches for their wedding.

Content Creation Ideas

General Ideas

  • Wedding Planning Tips: Collaborate with influencers to create content around planning timelines, budgeting, and vendor selection.
  • Product Reviews and Unboxings: Have influencers review your products or services, showcasing their features and benefits.
  • Behind-the-Scenes: Share behind-the-scenes content of wedding preparations, dress fittings, or venue setups.

Creative Ideas

  • Styled Photoshoots: Organize styled wedding photoshoots featuring your products, and have influencers share the images and their experiences.
  • DIY Tutorials: Partner with DIY influencers to create tutorials for wedding decor, invitations, or favors using your products.
  • Real Wedding Stories: Feature real couples and their wedding stories, highlighting how your products or services played a role in their special day.
  • Giveaways and Contests: Run giveaways or contests in collaboration with influencers to engage their audience and increase brand visibility.

By leveraging the reach and influence of these micro-influencers, you can effectively promote your wedding-related products or services to a highly targeted and engaged audience.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Micro influencers in the wedding business
Campaign Objectives
Looking for micro influencers in the wedding business to promote wedding-related products or services. Ideal influencers should have a strong presence in the wedding niche and create content that appeals to engaged couples or wedding planners.
Influencer Persona
Micro influencers with a focus on weddings, including wedding planners, bridal bloggers, and photographers.
Content Themes
#WeddingPlanning #BridalInspiration #WeddingIdeas
#1
Chariot & Co.
Chariot & Co.
@thechariotco
India
Your ultimate wedding concierge! ✨ Delhi, India
Followers
13.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for micro influencers in the wedding business to promote wedding-related products or services. Ideal influencers should have a strong presence in the wedding niche and create content that appeals to engaged couples or wedding planners."
The influencer is a wedding concierge, which aligns perfectly with the wedding niche and the brand's content ideas.
#2
Kauna Events
Kauna Events
@UChtg3QhNe1JSlPDwkoYTvyQ
CA
Kauna Events is a wedding and event planning company based in Toronto, Canada. We provide our clientele with streamlined, creative, and innovative planning processes that ensure that their vision for their special day is executed with refinement, authenticity and elegance. On this channel we share moments from our events, our BTS work, wedding planning tips, and much more. You're welcome to join our community of subscribers, follow along on our journey, and share your wedding and event planning experience and knowledge.
Followers
2.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for micro influencers in the wedding business to promote wedding-related products or services. Ideal influencers should have a strong presence in the wedding niche and create content that appeals to engaged couples or wedding planners."
This influencer is a wedding and event planning company, which aligns perfectly with the brand's focus on weddings. Their content style and tone are a good match for the brand's desired wedding-related content.
#3
Green Wedding Shoes | Jen
Green Wedding Shoes | Jen
@greenweddingshoes
United States
Wedding experts inspiring life's beautiful moments! From travel to daily fashion, home decor & celebrations, we've got you covered. ♡
Followers
708.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for micro influencers in the wedding business to promote wedding-related products or services. Ideal influencers should have a strong presence in the wedding niche and create content that appeals to engaged couples or wedding planners."
The influencer covers a wide range of wedding-related content, making them a great fit for the campaign.
#4
Bluebird Bride Academy
Bluebird Bride Academy
@UCULjJyrstQiUBn4A02R5TYw
GB
Planning your own wedding can take up to 400 hours if not more! It's the biggest day of your life and you want it to be epic! Uk wedding planner Lauren from Bluebird Creative will take you through the stages of planning your wedding to make sure you have one epic day and that both you and your guests experience the unforgettable. With wedding planning advice on wedding budgets, wedding design, invitations, timelines and so much more, you'll find the answers to lots of your wedding planning questions. Lauren x
Followers
18.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for micro influencers in the wedding business to promote wedding-related products or services. Ideal influencers should have a strong presence in the wedding niche and create content that appeals to engaged couples or wedding planners."
This influencer is a UK wedding planner, making them an excellent fit for wedding planning tips and related content.
#5
Tantawanbloom Wedding & Events
Tantawanbloom Wedding & Events
@tantawanbloom
United States
High-end event designer and full production services company based in New York City, Miami & Worldwide. Email: info@tantawanbloom.com
Followers
168.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for micro influencers in the wedding business to promote wedding-related products or services. Ideal influencers should have a strong presence in the wedding niche and create content that appeals to engaged couples or wedding planners."
This influencer is a high-end event designer with a focus on weddings, which aligns perfectly with the brand's focus. Their content style and tone are a good match for the brand's desired wedding-related content.
#6
Alice Wilkes Design
Alice Wilkes Design
@alicewilkes_design
United Kingdom
▫️Leading Worldwide Wedding Planner & Designer ▫️Boundary Pushing Designs ▫️Brand events @alicewilkes_events ▫️VOGUE • ELLE • TATLER • HARPERS
Followers
29.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for micro influencers in the wedding business to promote wedding-related products or services. Ideal influencers should have a strong presence in the wedding niche and create content that appeals to engaged couples or wedding planners."
This influencer is a luxury wedding planner, which aligns perfectly with the brand's focus on weddings. Their content style and tone are a good match for the brand's desired wedding-related content.