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Brief

"mini kol for lol game"

mini kol for lol game

Research Insight & Analysis

Product Positioning

The query "mini kol for lol game" suggests a focus on the game "League of Legends" (often abbreviated as "LoL"). The term "mini KOL" refers to micro-influencers or Key Opinion Leaders with a smaller but highly engaged following. In the context of League of Legends, the product positioning would likely revolve around gaming content, strategies, tips, and community engagement. The brand or product could be positioned as a go-to source for high-quality, relatable, and engaging content related to League of Legends.

Target Customers

The ideal customer profile for this campaign would be:

  • Age Group: Primarily 16-30 years old
  • Gender: Predominantly male, but with a significant female audience as well
  • Interests: Video games, eSports, online streaming, gaming communities
  • Behavior: Active on social media platforms like Twitch, YouTube, Twitter, and Instagram; participates in online gaming forums and communities

Illustrative examples of target customers:

  1. A 20-year-old college student who spends weekends playing League of Legends and follows several gaming influencers on Twitch.
  2. A 25-year-old professional who enjoys watching League of Legends tournaments and engages with gaming content on YouTube during their free time.
  3. A 17-year-old high school student who is part of an online gaming community and frequently shares gaming tips and strategies on social media.

Potential Influencer Matches

Types of Influencers

  1. Micro-Influencers (Mini KOLs)

    • Description: Influencers with 10,000 to 50,000 followers who have a strong connection with their audience.
    • Reach: These influencers can provide authentic and relatable content that resonates well with the target audience.
    • Examples: Up-and-coming gamers who stream League of Legends on Twitch or create YouTube content focused on game strategies and tips.
  2. Gaming Content Creators

    • Description: Influencers who specialize in gaming content, including live streams, gameplay videos, and tutorials.
    • Reach: They can attract a dedicated audience of League of Legends players and enthusiasts.
    • Examples: YouTubers who create in-depth analysis videos of League of Legends matches or Twitch streamers who engage with their audience during live gameplay.
  3. eSports Personalities

    • Description: Professional gamers or commentators who are well-known in the eSports community.
    • Reach: They can leverage their credibility and expertise to attract a more competitive and engaged audience.
    • Examples: Professional League of Legends players or commentators who have a significant following on social media.

Content Creation Ideas

General Ideas

  1. Gameplay Tutorials

    • Create step-by-step guides on how to play different champions in League of Legends.
    • Share tips and tricks for improving gameplay and climbing the ranks.
  2. Live Streams

    • Host live streams of League of Legends matches, providing real-time commentary and interaction with viewers.
    • Organize live Q&A sessions where influencers answer questions from their audience about the game.
  3. Community Engagement

    • Run contests or challenges where followers can participate and win in-game rewards.
    • Share user-generated content, such as fan art or highlight reels, to foster a sense of community.

Creative Ideas

  1. Collaborative Content

    • Partner with other influencers to create collaborative gameplay videos or live streams.
    • Organize mini-tournaments or friendly matches between influencers and their followers.
  2. Behind-the-Scenes

    • Share behind-the-scenes content of influencers preparing for a game or setting up their streaming equipment.
    • Provide a glimpse into the daily life of a League of Legends player or content creator.
  3. Themed Content

    • Create themed content around major League of Legends events or updates, such as new champion releases or seasonal events.
    • Develop series-based content, such as "Road to Challenger" where influencers document their journey to the highest ranks in the game.

By leveraging these strategies, the campaign can effectively reach and engage the target audience, driving interest and participation in League of Legends-related content.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Looking for mini KOLs who create content around the game 'League of Legends'. Ideal influencers should be active in the gaming community and have a focus on LoL. No specific requirements for gender, age range, or location are mentioned.
Influencer Persona
Gaming influencers who focus on League of Legends content.
Content Themes
#LeagueOfLegends #LoLGameplay #LoLStreamer
#1
League of Legends: Wild Rift
League of Legends: Wild Rift
@UCd0ZomI5mPkrV735wul5kiw
US
Dive into League of Legends: Wild Rift: the skills-and-strategy 5v5 MOBA experience of League of Legends by Riot Games, now built from the ground up for mobile. With smooth controls and fast-paced games, you can team up with friends, lock in your champion, and go for the big plays.
Followers
1.0M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for mini KOLs who create content around the game 'League of Legends'. Ideal influencers should be active in the gaming community and have a focus on LoL. No specific requirements for gender, age range, or location are mentioned."
This influencer has a massive following and a strong focus on League of Legends, making them an excellent fit for the brand. Their content style and tone are highly engaging and align well with the brand's desired style.
#2
League of Legends
League of Legends
@leagueoflegends
US
I’m seated for #Arcane. It’s "not November yet" but I’m simply too seated.
Followers
939.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for mini KOLs who create content around the game 'League of Legends'. Ideal influencers should be active in the gaming community and have a focus on LoL. No specific requirements for gender, age range, or location are mentioned."
This influencer has a massive following and a strong focus on League of Legends, making them an excellent fit for the brand. Their content style and tone are highly engaging and align well with the brand's desired style.
#3
Broxah
Broxah
@UCoO3LOWlgNi5A_oKlC9NUwQ
DK
This channel focuses on educational gaming content for League of Legends. So if you enjoy the game and want to improve while watching Challenger jungle gameplay, then check out my videos and consider subscribing - this is the place for you! Let me provide a bit of background: I'm Mads, also known as Broxah, a 26-year-old gamer from Denmark. I'm known for my Lee Sin plays, aggressive playstyle, positive vibes and so much more! I have played League of Legends professionally for 5 years (competing for Fnatic, Team Liquid and CLG) and currently work as a streamer for Team Liquid. Some of my biggest achievements are: - Reaching the Worlds Finals in 2018 - Participating at Worlds 4 times - Winning the LEC twice
Followers
202.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for mini KOLs who create content around the game 'League of Legends'. Ideal influencers should be active in the gaming community and have a focus on LoL. No specific requirements for gender, age range, or location are mentioned."
The influencer provides educational content for League of Legends and has a professional background in the game, aligning well with the brand's needs.
#4
Rival
Rival
@UC4C06RNLUt4B1P74UGBEXtw
AU
Australian League of Legends content creator and weightlifter. Feel free to contact me on my Twitter if you wish to speak with me!
Followers
125.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

92%Match Score
Fit for"Looking for mini KOLs who create content around the game 'League of Legends'. Ideal influencers should be active in the gaming community and have a focus on LoL. No specific requirements for gender, age range, or location are mentioned."
This influencer is highly focused on League of Legends and has a significant following. Their content style and tone align well with the brand's desired style, making them a strong fit.
#5
RATIRL
RATIRL
@UCReoPltky7B9H-uo1ijJ8Gg
SE
The official channel of RATIRL. Twitch: http://www.twitch.tv/RATIRL. Short RATIRL Clips Channel: https://www.youtube.com/channel/UCRRCYg0IMPmKQRI8LQheKSg If you would like to use clips from any of RATIRL's YouTube or Twitch, please ask for permission first and do not monetize them in any way (sponsored videos included).
Followers
395.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for mini KOLs who create content around the game 'League of Legends'. Ideal influencers should be active in the gaming community and have a focus on LoL. No specific requirements for gender, age range, or location are mentioned."
The influencer has a strong focus on League of Legends and a significant follower count. Their content style and tone seem to match the brand's desired style.
#6
Elosanta
Elosanta
@cexking197
RO
🇱🇹
Followers
224.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for mini KOLs who create content around the game 'League of Legends'. Ideal influencers should be active in the gaming community and have a focus on LoL. No specific requirements for gender, age range, or location are mentioned."
The influencer has a strong focus on League of Legends and a significant following, making them a good fit for the brand. Their content style is engaging and matches the brand's desired tone.