MyInfluencer
Sign Up For FREE
Brief

"nano influencer for lol game "

nano influencer for lol game

Research Insight & Analysis

Product Positioning

The query mentions "lol game," which likely refers to "League of Legends," a popular online multiplayer game. The product positioning for a marketing campaign targeting League of Legends players should focus on the gaming community, emphasizing aspects such as competitive gameplay, strategy, and community engagement. The campaign could highlight features like in-game items, skins, or gaming accessories that enhance the player's experience.

Target Customers

The ideal customer profile for a League of Legends-related campaign would include:

  • Age Group: Primarily 16-30 years old
  • Gender: Predominantly male, but with a significant female player base
  • Interests: Online gaming, eSports, strategy games, and community events
  • Behavior: Active on social media platforms like Twitch, YouTube, Twitter, and Instagram; participates in online gaming forums and communities

Illustrative examples:

  • A 20-year-old male college student who spends his free time playing League of Legends and watching eSports tournaments.
  • A 25-year-old female professional who enjoys gaming as a hobby and follows popular League of Legends streamers on Twitch.

Potential Influencer Matches

Nano Influencers

Nano influencers typically have 1,000 to 10,000 followers and are known for their high engagement rates and close-knit communities. For a League of Legends campaign, suitable nano influencers could include:

  • Twitch Streamers: Small-scale streamers who regularly play League of Legends and have a dedicated viewer base.
  • YouTube Content Creators: Gamers who create content such as gameplay videos, tutorials, and strategy guides for League of Legends.
  • Twitter and Instagram Personalities: Individuals who actively engage with the League of Legends community through posts, memes, and discussions.

These influencers can effectively reach the target customers by providing authentic and relatable content that resonates with the gaming community.

Content Creation Ideas

General Ideas

  • Gameplay Highlights: Share exciting moments, clutch plays, and epic wins from League of Legends matches.
  • Tutorials and Guides: Create content that helps new players learn the game or provides advanced strategies for experienced players.
  • Community Engagement: Host Q&A sessions, live streams, and community events to foster interaction and engagement.

Creative Ideas

  • In-Game Challenges: Collaborate with influencers to create unique in-game challenges and reward participants with exclusive items or shoutouts.
  • Cosplay and Fan Art: Encourage fans to share their League of Legends cosplay and fan art, and feature the best submissions on social media.
  • Behind-the-Scenes Content: Provide a glimpse into the daily life of influencers, including their gaming setup, preparation routines, and personal stories related to League of Legends.

By leveraging these content ideas, the campaign can create a buzz within the League of Legends community and drive engagement with the target audience.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Looking for nano influencers to promote the game 'League of Legends' (LoL). Ideal influencers should be gamers who are passionate about LoL and have a small but engaged following. Content should focus on gameplay, tips, and community engagement.
Influencer Persona
Nano influencers who are gamers and passionate about League of Legends. They should have a small but engaged following and be active on platforms like Instagram, TikTok, and YouTube.
Content Themes
#LeagueOfLegends #LoLGameplay #LoLTips
#1
humzh
humzh
@humzhlol
DE
8Y Season Challenger Smartest ADC 🇾🇪 Streaming Everyday👹 ⬇️⬇️
Followers
64.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for nano influencers to promote the game 'League of Legends' (LoL). Ideal influencers should be gamers who are passionate about LoL and have a small but engaged following. Content should focus on gameplay, tips, and community engagement."
This influencer is a gamer with a focus on League of Legends, which aligns well with the brand's campaign. Their follower count and content style are suitable for nano influencer criteria.
#2
@zaleslol
Turkey
Yayıncıların kesitlerini paylaşıyorum 👉League of Legends videoları paylaşıyorum 🎬 Youtube Abone Olmayı Da Unutmayın!!!
Followers
1.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for nano influencers to promote the game 'League of Legends' (LoL). Ideal influencers should be gamers who are passionate about LoL and have a small but engaged following. Content should focus on gameplay, tips, and community engagement."
This account shares League of Legends videos but appears to be more of a content aggregator rather than an individual influencer. It does not fit the brand's requirement for personal engagement.
#3
𝗷𝗶𝗻𝘅𝗸𝗻𝗶𝗳𝗲𝘀𝗳𝗳𝘅 ✿
𝗷𝗶𝗻𝘅𝗸𝗻𝗶𝗳𝗲𝘀𝗳𝗳𝘅 ✿
@jinxknifesffx
PL
after effects 2020 ★ she/her scp: barnes.scp
Followers
78.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

35%Match Score
Fit for"Looking for nano influencers to promote the game 'League of Legends' (LoL). Ideal influencers should be gamers who are passionate about LoL and have a small but engaged following. Content should focus on gameplay, tips, and community engagement."
This influencer's content includes after effects and personal pronouns, which do not align with the brand's focus on League of Legends gameplay and community engagement.
#4
prim
prim
@millstafx
FR
multifandom
Followers
58.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Looking for nano influencers to promote the game 'League of Legends' (LoL). Ideal influencers should be gamers who are passionate about LoL and have a small but engaged following. Content should focus on gameplay, tips, and community engagement."
This influencer's content is multifandom, which may not align well with the brand's focus on League of Legends. Additionally, their follower count is higher than the typical range for nano influencers.
#5
XENONRUI
XENONRUI
@xenonrui
Thailand
Freelance ​Concept artist, Illustrator xenonrui@gmail.com
Followers
3.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

25%Match Score
Fit for"Looking for nano influencers to promote the game 'League of Legends' (LoL). Ideal influencers should be gamers who are passionate about LoL and have a small but engaged following. Content should focus on gameplay, tips, and community engagement."
This account is focused on freelance concept art and illustration, which does not align with the brand's focus on League of Legends gameplay and community engagement.
#6
Mais Esports
Mais Esports
@UCMM1aoTVRH6j3h_GDMYuUvw
BR
Mais Esports é o seu portal de esportes eletrônicos. Fique por dentro do universo de League of Legends, CS:GO, Overwatch e muito mais!
Followers
239.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

20%Match Score
Fit for"Looking for nano influencers to promote the game 'League of Legends' (LoL). Ideal influencers should be gamers who are passionate about LoL and have a small but engaged following. Content should focus on gameplay, tips, and community engagement."
This account appears to be an official portal for esports news rather than an individual influencer. It is not suitable for the brand's campaign focused on personal engagement and community interaction.