Luxury lifestyle and automotive influencers with a strong presence in Las Vegas.

Product Positioning

Fontainebleau Luxury Hotel Casino's Aston Martin event is positioned as a high-end, exclusive experience that combines luxury hospitality with the prestige of a renowned automotive brand. This event can be marketed as a unique opportunity for guests to indulge in opulence and sophistication, appealing to those who appreciate luxury lifestyle experiences. The brand can leverage its association with Aston Martin to emphasize exclusivity, elegance, and a premium lifestyle.

Target Customers

The ideal customer profile for this event includes affluent individuals who have a penchant for luxury and exclusivity. These customers are likely to be:

• High-net-worth individuals who enjoy luxury travel and experiences
• Automotive enthusiasts with an interest in high-end car brands
• Professionals and executives who appreciate premium hospitality services
• Socialites and influencers who are drawn to exclusive events and networking opportunities

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Luxury Lifestyle Influencers: These influencers have a following that is interested in high-end fashion, travel, and experiences. They can showcase the event's exclusivity and luxury appeal.

• Automotive Influencers: Influencers who specialize in high-end cars and automotive events can attract car enthusiasts and those interested in the Aston Martin brand.

• Travel and Hospitality Influencers: Influencers who focus on luxury travel and hospitality can highlight the unique experience offered by the Fontainebleau Luxury Hotel Casino.

• Celebrity Influencers: High-profile celebrities with a penchant for luxury can draw significant attention to the event, enhancing its prestige and allure.

Content Creation Ideas

• Behind-the-Scenes Footage: Share exclusive behind-the-scenes content of the event setup, showcasing the luxury and attention to detail involved in organizing such an event.

• Live Event Coverage: Host live streams or real-time updates from the event, capturing key moments and interactions with guests and influencers.

• Luxury Lifestyle Vlogs: Collaborate with influencers to create vlogs that document their experience at the event, highlighting the luxury aspects and unique features.

• Automotive Showcases: Create content focused on the Aston Martin vehicles featured at the event, including test drives, reviews, and interviews with brand representatives.

• Guest Testimonials: Capture testimonials from attendees, sharing their experiences and impressions of the event to build credibility and interest.

These content ideas can help create buzz around the event and engage the target audience effectively.