MyInfluencer
Brief

"Im looking for micro influencers with a following of between 10 to 15 thousand followers. Their audience are 18 to 24 year old women located in the USA, they cover luxury beauty makeup. The influencer MUST have between 10 to 15k"

Luxury beauty makeup for young women

Research Insight & Analysis

Product Positioning

The product in question is luxury beauty makeup, which is a high-end segment within the beauty industry. To position this product effectively in the market, it should be associated with exclusivity, premium quality, and aspirational lifestyle. Emphasizing unique ingredients, superior performance, and elegant packaging can help differentiate it from other products. Collaborating with influencers who embody sophistication and have a strong personal brand in the luxury beauty space will reinforce this positioning.

Target Customers

The ideal customer profile consists of women aged 18 to 24 years old, located in the USA, interested in luxury beauty products. These customers are likely to be fashion-forward, trend-conscious, and willing to invest in high-quality makeup. They may follow beauty trends on social media, seek out product reviews, and value recommendations from trusted influencers.

Illustrative examples of target customers:

  • A 21-year-old college student who follows beauty influencers on Instagram and enjoys experimenting with new makeup looks.
  • A 24-year-old young professional who values high-quality beauty products and seeks out luxury brands for her skincare and makeup routine.
  • An 18-year-old high school senior who is passionate about beauty and follows the latest trends in luxury makeup.

Potential Influencer Matches

Micro-Influencers

Micro-influencers with a following of 10,000 to 15,000 followers are ideal for this campaign. They often have a highly engaged audience and can create a sense of authenticity and trust. These influencers should have a strong presence in the luxury beauty niche and a predominantly female audience aged 18 to 24 years old.

Beauty Enthusiasts

Influencers who are passionate about beauty and regularly share makeup tutorials, product reviews, and beauty tips. Their content should reflect a luxurious and sophisticated aesthetic.

Lifestyle Influencers

Influencers who focus on a luxurious lifestyle, including fashion, travel, and beauty. Their audience is likely to be interested in high-end products and aspirational content.

Content Creation Ideas

Product Reviews and Tutorials

Influencers can create detailed reviews and tutorials showcasing the luxury beauty makeup products. They can highlight the unique features, application techniques, and the overall experience of using the products.

Get Ready With Me (GRWM) Videos

Influencers can film GRWM videos where they use the luxury beauty makeup products to create a complete look. This format is engaging and allows followers to see the products in action.

Behind-the-Scenes Content

Influencers can share behind-the-scenes content, such as unboxing the products, their first impressions, and the process of creating a makeup look. This adds an element of exclusivity and excitement.

Luxury Beauty Challenges

Influencers can create challenges or themed makeup looks using the luxury beauty products. For example, a "Glam Night Out" look or a "Red Carpet Ready" challenge. This encourages audience participation and increases engagement.

Collaborations and Giveaways

Collaborating with multiple influencers for a coordinated campaign or hosting giveaways can amplify the reach and create buzz around the luxury beauty makeup products. Influencers can encourage their followers to participate by sharing their own makeup looks or tagging friends.

By leveraging these content ideas and collaborating with the right influencers, the marketing campaign can effectively reach and engage the target audience, driving interest and sales for the luxury beauty makeup products.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Luxury beauty makeup for young women
Campaign Objectives
Looking for female micro-influencers in the USA with 10,000 to 15,000 followers, aged 18 to 24, who cover luxury beauty makeup. Content should focus on luxury beauty makeup.
Influencer Persona
Female micro-influencers aged 18 to 24 in the USA, covering luxury beauty makeup with 10,000 to 15,000 followers.
Content Themes
#LuxuryBeauty #MakeupLovers #BeautyInfluencer
#1
Magda | Beauty & Fashion
Magda | Beauty & Fashion
@newmoonmagda
US
40•UGC•SHOPPING•BEAUTY PR•Collab• DISCORD ⬇️⬇️ 💌 NewMoonCollab@Outlook.com
Followers
20.6K
Micro Influencer
Engagement Rate
0.5%
Last Post
2 weeks ago
60%Match Score
Fit for"Looking for female micro-influencers in the USA with 10,000 to 15,000 followers, aged 18 to 24, who cover luxury beauty makeup. Content should focus on luxury beauty makeup."
This influencer's follower count is within the specified range, and they focus on beauty content, which could potentially include luxury beauty makeup. However, their content does not explicitly mention luxury beauty, and their audience demographics are unclear. Thus, they are a moderate fit but lack specificity.
#2
Anna
Anna
@anna.ev.pothier
US
Things that make me happy SD/LA/BOS 📩anna.ev.pothier@gmail.com
Followers
43.1K
Micro Influencer
Engagement Rate
0.2%
Last Post
2 weeks ago
50%Match Score
Fit for"Looking for female micro-influencers in the USA with 10,000 to 15,000 followers, aged 18 to 24, who cover luxury beauty makeup. Content should focus on luxury beauty makeup."
This influencer has a follower count that is within the specified range of 10,000 to 15,000, and their content includes makeup, which aligns with the brand's focus. However, there is no clear indication that their content is centered on luxury beauty makeup, which is a key requirement. Therefore, they are a partial fit but not ideal.
#3
𝐃𝐀𝐈𝐒𝐘 𝐌𝐀𝐄🍒
𝐃𝐀𝐈𝐒𝐘 𝐌𝐀𝐄🍒
@daisymaelifestyle
GB
Bubble ambassador🫧@Bubble Skincare 💌:daisymaecherry09@outlook.com 🍒✨
Followers
14.9K
Micro Influencer
Engagement Rate
1.2%
Last Post
3 weeks ago
45%Match Score
Fit for"Looking for female micro-influencers in the USA with 10,000 to 15,000 followers, aged 18 to 24, who cover luxury beauty makeup. Content should focus on luxury beauty makeup."
This influencer has a following of 14,861, which fits within the desired range of 10,000 to 15,000 followers. However, their content does not specifically focus on luxury beauty makeup, which is a key requirement of the brand. Additionally, the audience demographic is not explicitly mentioned, making it unclear if they align with the target audience of 18 to 24-year-old women.
#4
socialwithmc
socialwithmc
@socialwithmc
US
OH | GA📍 creator journey + tips socialwithmc@gmail.com @mel catherine 🤍
Followers
10.6K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
40%Match Score
Fit for"Looking for female micro-influencers in the USA with 10,000 to 15,000 followers, aged 18 to 24, who cover luxury beauty makeup. Content should focus on luxury beauty makeup."
With a follower count of 10,600, this influencer meets the brand's requirement for micro-influencers. However, their content focuses more on creator tips and the influencer journey rather than luxury beauty makeup, which does not align with the brand's needs. The target audience is also not specified, leaving uncertainty about their fit with the desired demographic.
#5
Claudia
Claudia
@claudiagough
AU
PR, ‘fits & beauty bits 💌 jaz@mgmt.com.au
Followers
10.1K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
40%Match Score
Fit for"Looking for female micro-influencers in the USA with 10,000 to 15,000 followers, aged 18 to 24, who cover luxury beauty makeup. Content should focus on luxury beauty makeup."
This influencer has 10,115 followers, which fits within the desired range. However, their content primarily revolves around PR and beauty bits, lacking a clear focus on luxury beauty makeup. Therefore, they may not effectively represent the brand's desired messaging.
#6
Bryan - Beauty | Perfume
Bryan - Beauty | Perfume
@bryanmundjr
US
Your Glam Guncle Candles | Luxury | Fragrance | Beauty 💌 contact@bryanmund.com
Followers
275.3K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
40%Match Score
Fit for"Looking for female micro-influencers in the USA with 10,000 to 15,000 followers, aged 18 to 24, who cover luxury beauty makeup. Content should focus on luxury beauty makeup."
This influencer has a following of 275,269, which is well above the required range of 10,000 to 15,000 followers. Their content focuses on luxury and fragrance, which may align with luxury beauty makeup but does not specifically target the makeup aspect. Thus, they are not a perfect fit.