Female influencers aged 18-24 in the USA with 10-15k followers who cover luxury beauty makeup.

Product Positioning

The product in question is luxury beauty makeup, which is a high-end segment within the beauty industry. This segment is characterized by premium pricing, superior quality, and often, exclusive branding. To position this product effectively in the market, the brand should emphasize its unique selling propositions such as high-quality ingredients, innovative formulations, and luxurious packaging. The brand can also leverage its exclusivity and aspirational appeal customers who are willing to pay a premium for superior products.

Target Customers

The ideal customer profile for this luxury beauty makeup product includes:

• Age Group: 18 to 24 years old
• Gender: Women
• Location: USA
• Interests: Luxury beauty products, makeup, skincare, fashion, and lifestyle

Illustrative Examples

1. College Students and Young Professionals: Young women who are either in college or have recently started their professional careers. They are interested in looking their best and are willing to invest in high-quality beauty products.
2. Beauty Enthusiasts: Women who are passionate about makeup and beauty trends. They follow beauty influencers and are always on the lookout for the latest luxury beauty products.
3. Social Media Savvy Individuals: Women who are active on social media platforms like Instagram, TikTok, and YouTube. They are influenced by beauty trends and recommendations from influencers.

Potential Influencer Matches

Micro-Influencers

• Follower Count: 10,000 to 15,000
• Audience Demographics: Predominantly 18 to 24-year-old women located in the USA
• Content Focus: Luxury beauty, makeup tutorials, product reviews, and skincare routines

Micro-influencers are ideal for this campaign as they have a highly engaged and loyal following. Their recommendations are often perceived as more authentic and trustworthy compared to larger influencers.

Beauty Bloggers and Vloggers

• Follower Count: 10,000 to 15,000
• Content Focus: In-depth product reviews, makeup tutorials, and beauty tips

Beauty bloggers and vloggers can create detailed content that showcases the luxury beauty makeup product's features and benefits. Their audience trusts their expertise and values their opinions on beauty products.

Lifestyle Influencers

• Follower Count: 10,000 to 15,000
• Content Focus: Fashion, beauty, and lifestyle

Lifestyle influencers can integrate the luxury beauty makeup product into their broader content, showing how it fits into a luxurious and aspirational lifestyle. This can help attract customers who are interested in a holistic approach to beauty and fashion.

Content Creation Ideas

General Ideas

1. Product Reviews: Influencers can create honest and detailed reviews of the luxury beauty makeup product, highlighting its unique features and benefits.
2. Makeup Tutorials: Step-by-step makeup tutorials using the product, showcasing different looks that can be achieved.
3. Unboxing Videos: Unboxing videos that capture the excitement and luxury of receiving the product, emphasizing its premium packaging.

Creative Ideas

1. Before and After Transformations: Influencers can create content showing before and after transformations using the product, demonstrating its effectiveness.
2. Get Ready With Me (GRWM): Influencers can film a "Get Ready With Me" video, incorporating the luxury beauty## Product Positioning

The product in question is luxury beauty makeup. In the existing market, luxury beauty products are often associated with high quality, exclusivity, and a premium price point. To position this product effectively, the brand should emphasize its unique selling propositions such as superior ingredients, innovative formulations, and the prestige associated with using luxury beauty products. Highlighting endorsements from beauty experts or celebrities can also enhance the product's appeal.

Target Customers

The ideal customer profile for this luxury beauty makeup product includes:

• Age Group: 18 to 24 years old
• Gender: Women
• Location: USA
• Interests: Luxury beauty, makeup, skincare, fashion, and lifestyle

Illustrative Examples

1. College Students and Young Professionals: Young women who are either in college or have recently started their professional careers and are interested in maintaining a polished and sophisticated appearance.
2. Beauty Enthusiasts: Women who are passionate about makeup and beauty products, often following the latest trends and seeking high-quality products to enhance their beauty routines.
3. Social Media Savvy Individuals: Women who are active on social media platforms, particularly Instagram and TikTok, and are influenced by beauty trends and recommendations from influencers.

Potential Influencer Matches

Micro-Influencers

Influencers with a following of 10,000 to 15,000 followers are considered micro-influencers. They often have a highly engaged audience and can create a sense of authenticity and trust.

• Beauty Bloggers/Vloggers: Influencers who specialize in beauty and makeup tutorials, product reviews, and skincare routines. They can provide detailed and honest reviews of the luxury beauty makeup product.
• Lifestyle Influencers: Influencers who cover a broader range of topics including fashion, travel, and lifestyle, but have a strong focus on beauty. They can integrate the product into their daily routines and lifestyle content.

Content Creation Ideas

1. Tutorials and How-Tos: Influencers can create makeup tutorials using the luxury beauty products, showcasing different looks for various occasions.
2. Product Reviews: Honest and detailed reviews highlighting the benefits, texture, and performance of the products.
3. Before and After Transformations: Visual content showing the transformation achieved using the luxury beauty makeup products.
4. Unboxing and First Impressions: Unboxing videos that capture the excitement and first impressions of the product packaging and initial use.
5. Giveaways and Contests: Engaging the audience with giveaways and contests to increase brand visibility and follower engagement.
6. Collaborative Content: Partnering with other influencers or beauty experts for collaborative content, such as joint tutorials or live Q&A sessions.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and sales for the luxury beauty makeup products.