Engaged female influencers aged 20-35 with over 100k followers, active on Instagram, interested in fashion and weddings.

Product Positioning

The luxury bridal dress company should position itself as a premium brand offering exclusive, high-quality wedding dresses. Emphasizing craftsmanship, unique designs, and the use of luxurious materials will appeal to discerning brides looking for something special for their big day. Highlighting the brand's attention to detail and personalized service can further differentiate it from competitors in the luxury bridal market.

Target Customers

The ideal customer profile includes:

• Affluent Brides-to-Be: Women in their late 20s to early 40s with a high disposable income, seeking a unique and luxurious wedding dress experience.
• Fashion-Conscious Individuals: Brides who follow fashion trends and are interested in high-end, designer wedding dresses.
• Social Media Savvy Brides: Brides who are active on social media platforms and are influenced by online trends and recommendations.

Illustrative examples include a bride planning a high-profile wedding, a fashion influencer getting married, or a bride looking for a bespoke wedding dress experience.

Potential Influencer Matches

• Luxury Fashion Influencers: Influencers who specialize in luxury fashion and have a strong following among affluent individuals. They can showcase the dresses in a way that highlights their exclusivity and craftsmanship.

• Wedding and Bridal Influencers: Influencers who focus on wedding planning and bridal fashion. They can provide authentic reviews and styling tips, reaching brides actively planning their weddings.

• Lifestyle Influencers with a Focus on Weddings: Influencers who cover lifestyle topics with a particular emphasis on weddings. They can create content around the wedding planning journey, incorporating the dresses into their narrative.

Content Creation Ideas

• Behind-the-Scenes Videos: Create content that showcases the design and creation process of the wedding dresses, highlighting the craftsmanship and attention to detail.

• Styled Photoshoots: Collaborate with influencers to create styled photoshoots featuring the dresses in luxurious settings, appealing to the aspirational desires of the target audience.

• Try-On Hauls: Have influencers try on different wedding dresses, providing their followers with a first-hand look at the fit, style, and quality of the dresses.

• Wedding Day Vlogs: Partner with influencers to document their wedding day, featuring the dress as a central element of their special day.

• Interactive Q&A Sessions: Host live sessions with influencers where they answer questions about wedding dress selection, styling tips, and the brand's unique offerings.