US-based fashion and lifestyle influencers with over 100k followers, engaged, and not solely focused on bridal fashion.

Product Positioning

The luxury bridal dress company is positioned in the high-end fashion market, focusing on brides who are planning their weddings for 2025. The brand should emphasize exclusivity, elegance, and sophistication, appealing to brides who desire a unique and luxurious wedding experience. By aligning with influencers who create fashion and lifestyle content, the brand can leverage aspirational imagery and storytelling to enhance its market presence.

Target Customers

The ideal customer profile includes:

• Affluent Brides-to-be: Women planning their weddings for 2025, who have a preference for luxury and high-quality bridal wear.
• Fashion-forward Individuals: Brides who are interested in the latest fashion trends and seek to incorporate them into their wedding attire.
• Lifestyle Enthusiasts: Individuals who follow lifestyle content and are inspired by influencers who showcase a luxurious lifestyle.

Illustrative examples include young women in their late 20s to early 30s, residing in urban areas across the US, who are engaged and actively planning their weddings.

Potential Influencer Matches

• Fashion Influencers: Influencers with a strong following in the fashion industry who can showcase the brand's dresses in a stylish and aspirational manner. They should have over 100k followers and be engaged with their audience.

• Lifestyle Influencers: Creators who focus on luxury lifestyle content, appealing to an audience interested in high-end living. They can integrate the brand into broader lifestyle narratives, reaching potential brides indirectly.

• Engagement-focused Influencers: Influencers who are currently engaged and planning their own weddings, providing authentic and relatable content for brides-to-be.

Content Creation Ideas

• Behind-the-Scenes Content: Share the design and creation process of the bridal dresses, highlighting the craftsmanship and attention to detail.

• Styled Photoshoots: Collaborate with influencers to create styled photoshoots that showcase the dresses in various luxurious settings, appealing to the aspirational desires of the target audience.

• Wedding Planning Tips: Partner with influencers to provide wedding planning advice and tips, subtly integrating the brand's dresses into the content.

• Influencer Wedding Diaries: Document the journey of engaged influencers as they plan their weddings, featuring the brand's dresses as part of their wedding attire choices.