Micro-influencers aged 35-65, located in Italy or Europe, specializing in luxury fashion, with 10,000-100,000 followers and a 1.5% engagement rate on Instagram.

Product Positioning

The luxury fashion clothing brand and accessories are positioned in the high-end market, targeting affluent consumers who value exclusivity, quality, and prestige. The brand should emphasize its unique craftsmanship, premium materials, and sophisticated design to differentiate itself from competitors. Highlighting the brand's heritage, collaborations with renowned designers, or limited edition collections can also enhance its appeal in the luxury segment.

Target Customers

The ideal customer profile for this luxury brand includes individuals aged 35 to 65, who have a high disposable income and a keen interest in fashion and luxury goods. These customers are likely to appreciate the finer things in life and are willing to invest in high-quality products that reflect their status and personal style. Examples of target customers include:

• Successful professionals or entrepreneurs who value exclusivity and quality.
• Fashion-forward individuals who follow luxury trends and seek unique pieces.
• Affluent retirees who enjoy indulging in luxury fashion and accessories.

Potential Influencer Matches

To effectively reach the target audience, the brand should collaborate with micro-influencers on Instagram who have between 10,000 and 100,000 followers. These influencers should specialize in the luxury vertical and be aged between 35 and 65. They should have an engagement rate of at least 1.5% and be located in Italy or Europe. Suitable types of influencers include:

• Fashion enthusiasts who regularly showcase luxury brands and have a dedicated following interested in high-end fashion.
• Lifestyle influencers who focus on luxury living, travel, and experiences, appealing to an affluent audience.
• Mature influencers who resonate with the target age group and can authentically promote the brand's products.

Content Creation Ideas

To create engaging and viral content, consider the following ideas:

• Behind-the-Scenes: Share exclusive behind-the-scenes content of the design and production process, highlighting the craftsmanship and attention to detail.

• Styling Tips: Collaborate with influencers to create styling guides or lookbooks featuring the brand's products, offering inspiration for different occasions.

• Customer Stories: Feature testimonials or stories from satisfied customers who embody the brand's values and lifestyle.

• Limited Edition Launches: Generate excitement by promoting limited edition collections or collaborations with renowned designers, creating a sense of urgency and exclusivity.

• Cultural Connections: Highlight the brand's connection to Italian or European culture, showcasing how the products align with regional fashion trends and traditions.