Travel-savvy, nature-loving influencers with an engaged audience interested in luxury travel, eco-tourism, and outdoor adventures. Strong visual storytellers on Instagram, TikTok, and YouTube. Open to brand collaborations and creating content during/after their stay.

Analysis and Recommendations

Product Positioning

The treehouse resort can be positioned as a unique luxury escape that blends nature immersion with high-end comfort. It caters to travelers seeking authentic experiences beyond typical hotel stays. The Shawnee Hills Wine Trail location adds a regional appeal, attracting wine enthusiasts and those interested in exploring local culture. Fresh angles could include highlighting the resort's sustainability practices, emphasizing its role in supporting local businesses, or promoting it as a romantic getaway destination.

Target Customers

The ideal customer is an affluent individual or couple aged 25-55 with a passion for travel, nature, and unique experiences. They are digitally active, seeking inspiration and recommendations on social media.

• The Adventurous Couple: A couple in their early 30s, both working professionals, who enjoy weekend getaways filled with hiking, wine tasting, and exploring local attractions. They value unique accommodations and share their experiences on Instagram.
• The Wellness Seeker: A woman in her late 40s who prioritizes self-care and seeks restorative experiences in nature. She is interested in wellness activities like yoga and meditation and shares her journey on social media.
• The Experiential Traveler: A man in his mid-50s who has traveled extensively and is always looking for new and unique experiences. He appreciates luxury accommodations and enjoys sharing his adventures on YouTube.

Potential Influencer Matches

• Luxury Travel Influencers: These influencers specialize in showcasing high-end travel experiences, attracting an audience with disposable income and a desire for luxury. They can highlight the resort's unique amenities and upscale accommodations.
• Eco-Tourism Influencers: These influencers focus on sustainable travel and eco-friendly accommodations, appealing to environmentally conscious travelers. They can emphasize the resort's commitment to sustainability and its connection to nature.
• Outdoor Adventure Influencers: These influencers showcase outdoor activities like hiking, climbing, and mountain biking, attracting adventure-seeking travelers. They can highlight the resort's proximity to outdoor recreation opportunities.
• Wine and Food Influencers: These influencers specialize in showcasing culinary experiences and wine regions, attracting foodies and wine enthusiasts. They can highlight the resort's location on the Shawnee Hills Wine Trail and its proximity to local wineries.
• Regional Travel Influencers (Midwest): These influencers focus on travel destinations within the Midwest, appealing to a local audience seeking weekend getaways and regional experiences. They can highlight the resort as a unique and luxurious destination within the Midwest.

Enriching user's requirements:

• Engagement Rate: Prioritize influencers with high engagement rates (likes, comments, shares) relative to their follower count.
• Authenticity: Seek influencers who genuinely align with the brand's values and whose content feels authentic and relatable.
• Content Quality: Evaluate influencers based on the quality of their photography, videography, and storytelling.
• Past Collaborations: Review influencers' past collaborations to assess their professionalism and ability to deliver engaging content.
• Audience Demographics: Verify that the influencer's audience demographics align with the target customer profile (age, location, interests).

Content Creation Ideas

• General Ideas:

  • A day-in-the-life vlog showcasing the resort's amenities and activities.
  • A photo series highlighting the unique architecture and design of the treehouses.
  • A review of the resort's dining options and local culinary experiences.
  • A guide to the best hiking trails and outdoor activities in the Shawnee Hills region.
  • A feature on the resort's sustainability practices and eco-friendly initiatives.

• Creative Ideas:

  • A time-lapse video capturing the changing seasons in the Shawnee Hills forest.
  • A drone video showcasing the resort's location and surrounding landscape.
  • A series of Instagram stories documenting a wine tasting tour along the Shawnee Hills Wine Trail.
  • A collaboration with a local artist to create a unique piece of art inspired by the resort.
  • A contest or giveaway offering a complimentary stay at the resort.