The product being offered is a luxurious one-day stay at a resort, which includes three meals and access to various amenities such as a swimming pool, theatre, game zone, adventure park activities, live Bollywood music, and Aqua Zumba. This resort experience can be positioned as an exclusive, all-inclusive day of relaxation and entertainment, ideal for individuals or groups looking for a short yet immersive getaway.
The ideal customer profile for this resort experience includes:
These influencers can showcase the overall luxurious experience of the resort, highlighting the amenities and the relaxing atmosphere. They can appeal to young professionals and couples.
Family-oriented influencers can demonstrate how the resort caters to both adults and children, making it an ideal destination for family outings.
Fitness enthusiasts can focus on the Aqua Zumba and adventure park activities, attracting followers who are interested in unique fitness experiences.
Influencers who focus on music, especially Bollywood music, can highlight the live music aspect of the resort, drawing in fans of live performances and cultural experiences.
Travel bloggers and influencers can position the resort as a must-visit destination for a quick and luxurious getaway, appealing to a broad audience looking for travel recommendations.
By leveraging these types of influencers and content ideas, the resort can effectively reach its target audience and create a buzz around its luxurious one-day stay offering.
Extracted from Campaign Brief & Market Analysis