MyInfluencer
Brief

"influencers for a luxury jewellery business in the UK, which focuses on sustainability and awareness on environmental and cultural topics. high engagement micro influencers, focusing on topics such as fashion, lifestyle and eco-friendly pieces."

Luxury sustainable jewellery in the UK

Research Insight & Analysis

Product Positioning

The brand is a luxury jewellery business in the UK that emphasizes sustainability and awareness of environmental and cultural topics. This positioning aligns the brand with the growing consumer demand for eco-friendly and ethically produced products. The luxury aspect appeals to high-end customers who value quality and exclusivity, while the focus on sustainability and cultural awareness differentiates the brand from traditional luxury jewellery brands.

Target Customers

The ideal customer profile for this brand includes:

  • Affluent Individuals: Customers with a higher disposable income who are willing to invest in luxury items.
  • Eco-conscious Consumers: Individuals who prioritize sustainability and ethical production in their purchasing decisions.
  • Fashion Enthusiasts: People who follow fashion trends and are interested in unique, high-quality jewellery pieces.
  • Culturally Aware Individuals: Customers who appreciate and support brands that promote cultural awareness and inclusivity.

Illustrative Examples

  1. Young Professionals: A 30-year-old marketing executive in London who values sustainability and enjoys staying on top of fashion trends.
  2. Affluent Couples: A couple in their 40s who are environmentally conscious and looking for unique, high-quality jewellery pieces for special occasions.
  3. Fashion Influencers: A 25-year-old fashion blogger who promotes eco-friendly brands and has a strong following on social media.

Potential Influencer Matches

High Engagement Micro-Influencers

  1. Fashion Influencers: Micro-influencers who focus on fashion and have a strong engagement rate. They can showcase the jewellery pieces in their outfits and highlight the brand's sustainability efforts.
  2. Lifestyle Influencers: Influencers who share their daily lives and promote eco-friendly products. They can create content around the brand's jewellery, emphasizing its ethical production and cultural significance.
  3. Eco-friendly Influencers: Influencers dedicated to promoting sustainable living. They can discuss the environmental benefits of the brand's jewellery and how it aligns with their values.

Content Creation Ideas

General Ideas

  1. Product Reviews: Influencers can create detailed reviews of the jewellery pieces, discussing their quality, design, and sustainability aspects.
  2. Unboxing Videos: Influencers can film unboxing videos to showcase the packaging and first impressions of the jewellery.
  3. Styling Tips: Fashion influencers can create content on how to style the jewellery pieces with different outfits.

Creative Ideas

  1. Behind-the-Scenes: Influencers can visit the brand's workshop or production facility to show the sustainable practices and craftsmanship involved in creating the jewellery.
  2. Cultural Stories: Influencers can share stories about the cultural significance of certain jewellery pieces, highlighting the brand's commitment to cultural awareness.
  3. Eco-friendly Challenges: Influencers can participate in eco-friendly challenges, such as a week of sustainable fashion, featuring the brand's jewellery as part of their outfits.

By collaborating with the right influencers and creating engaging content, the brand can effectively reach its target audience and promote its unique value proposition.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Luxury sustainable jewellery in the UK
Campaign Objectives
Looking for high engagement micro-influencers in the UK to promote a luxury jewellery brand focused on sustainability and environmental and cultural awareness. Ideal influencers should create content around fashion, lifestyle, and eco-friendly pieces.
Influencer Persona
High engagement micro-influencers in the UK who focus on fashion, lifestyle, and eco-friendly topics. They should have a strong interest in sustainability and cultural awareness.
Content Themes
#SustainableFashion #EcoFriendlyJewelry #LuxuryLifestyle
#1
7Luxury_
7Luxury_
@7luxury_
US
✧Aesthetic Lifestyle | Cinematic Luxury✧ ↓Get My "Viral Pack" TikTok Secrets↓ ↓
Followers
78.8K
Micro Influencer
Engagement Rate
1.5%
Last Post
2 months ago
40%Match Score
Fit for"Luxury sustainable jewellery in the UK"
This influencer focuses on luxury lifestyle and wealth, but there is no mention of sustainability or eco-friendly topics. They may not align well with the brand's values.
#2
Sere Conde
Sere Conde
@luxuryhomes_sere
US
EKLUND | GOMES TEAM Ranked #1 Team Nationwide sere.conde@elliman.com
Followers
36.0K
Micro Influencer
Engagement Rate
1.7%
Last Post
2 months ago
40%Match Score
Fit for"Luxury sustainable jewellery in the UK"
This influencer focuses on luxury real estate and fashion, but there is no clear emphasis on sustainability or eco-friendly topics. They may not align well with the brand's values.
#3
CRYPTO and LUXURY
CRYPTO and LUXURY
@first_football_
IL
CRYPTO and LUXURY
Followers
112.4K
Macro Influencer
Engagement Rate
0.1%
Last Post
9 months ago
40%Match Score
Fit for"Luxury sustainable jewellery in the UK"
This influencer focuses on luxury lifestyle, but there is no mention of sustainability or eco-friendly topics. They may not align well with the brand's values.
#4
worldwidebaby
worldwidebaby
@worldwideb4by
VN
Peace love money 🖤 Help me build 50k🫰🏻
Followers
11.3K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
40%Match Score
Fit for"Luxury sustainable jewellery in the UK"
This influencer focuses on luxury lifestyle and couple goals, but there is no clear emphasis on sustainability or eco-friendly topics. They may not align well with the brand's values.
#5
28 richess
28 richess
@28.richess
SE
$ Exclusive Luxury Clips $ 👇🏼 28.
Followers
100.7K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
35%Match Score
Fit for"Luxury sustainable jewellery in the UK"
This influencer focuses on luxury lifestyle and aesthetics, but there is no mention of sustainability or eco-friendly topics. They may not align well with the brand's values.
#6
✰annaa✰
✰annaa✰
@annaa.katharinaaa
DE
ig: annaaa.knl sc: annaa.knl @anna⭐️
Followers
147.2K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
35%Match Score
Fit for"Luxury sustainable jewellery in the UK"
This influencer focuses on luxury lifestyle and business, but there is no clear emphasis on sustainability or eco-friendly topics. They may not authentically integrate the brand's values.