Luxury sustainable jewellery in the UK

Product Positioning

The brand is a luxury jewellery business in the UK that emphasizes sustainability and awareness of environmental and cultural topics. This positioning aligns the brand with the growing consumer demand for eco-friendly and ethically produced products. The luxury aspect appeals to high-end customers who value quality and exclusivity, while the focus on sustainability and cultural awareness differentiates the brand from traditional luxury jewellery brands.

Target Customers

The ideal customer profile for this brand includes:

• Affluent Individuals: Customers with a higher disposable income who are willing to invest in luxury items.
• Eco-conscious Consumers: Individuals who prioritize sustainability and ethical production in their purchasing decisions.
• Fashion Enthusiasts: People who follow fashion trends and are interested in unique, high-quality jewellery pieces.
• Culturally Aware Individuals: Customers who appreciate and support brands that promote cultural awareness and inclusivity.

Illustrative Examples

1. Young Professionals: A 30-year-old marketing executive in London who values sustainability and enjoys staying on top of fashion trends.
2. Affluent Couples: A couple in their 40s who are environmentally conscious and looking for unique, high-quality jewellery pieces for special occasions.
3. Fashion Influencers: A 25-year-old fashion blogger who promotes eco-friendly brands and has a strong following on social media.

Potential Influencer Matches

High Engagement Micro-Influencers

1. Fashion Influencers: Micro-influencers who focus on fashion and have a strong engagement rate. They can showcase the jewellery pieces in their outfits and highlight the brand's sustainability efforts.
2. Lifestyle Influencers: Influencers who share their daily lives and promote eco-friendly products. They can create content around the brand's jewellery, emphasizing its ethical production and cultural significance.
3. Eco-friendly Influencers: Influencers dedicated to promoting sustainable living. They can discuss the environmental benefits of the brand's jewellery and how it aligns with their values.

Content Creation Ideas

General Ideas

1. Product Reviews: Influencers can create detailed reviews of the jewellery pieces, discussing their quality, design, and sustainability aspects.
2. Unboxing Videos: Influencers can film unboxing videos to showcase the packaging and first impressions of the jewellery.
3. Styling Tips: Fashion influencers can create content on how to style the jewellery pieces with different outfits.

Creative Ideas

1. Behind-the-Scenes: Influencers can visit the brand's workshop or production facility to show the sustainable practices and craftsmanship involved in creating the jewellery.
2. Cultural Stories: Influencers can share stories about the cultural significance of certain jewellery pieces, highlighting the brand's commitment to cultural awareness.
3. Eco-friendly Challenges: Influencers can participate in eco-friendly challenges, such as a week of sustainable fashion, featuring the brand's jewellery as part of their outfits.

By collaborating with the right influencers and creating engaging content, the brand can effectively reach its target audience and promote its unique value proposition.