The brand is a luxury jewellery business in the UK that emphasizes sustainability and awareness of environmental and cultural topics. This positioning aligns the brand with the growing consumer demand for eco-friendly and ethically produced products. The luxury aspect appeals to high-end customers who value quality and exclusivity, while the focus on sustainability and cultural awareness differentiates the brand from traditional luxury jewellery brands.
The ideal customer profile for this brand includes:
By collaborating with the right influencers and creating engaging content, the brand can effectively reach its target audience and promote its unique value proposition.
Extracted from Campaign Brief & Market Analysis