We are looking for macro influencers born in the United States, with an audience of mostly Americans, that are based in Italy, France and England and who make content on the topic of being an expat abroad. We have worked with, for example, Kacie Rose in the past.
Macro influencers, American-born, based in Italy/France/England, focusing on expat content.
Research Insight & Analysis
Product Positioning
To effectively position the brand or service in the market, it is essential to highlight the unique aspects of being an expat. This could include themes such as cultural adaptation, lifestyle changes, and the challenges and benefits of living abroad. Emphasizing the emotional and practical support that the product or service provides can resonate well with the target audience.
For new products, consider leveraging the growing trend of remote work and digital nomadism, which has increased interest in expat life. Positioning the product as a solution that enhances the expat experience—whether through community building, practical resources, or lifestyle enhancements—can create a strong product/market fit.
Target Customers
The ideal customer profile includes:
Young Professionals: Individuals aged 25-35 who have moved abroad for work opportunities. They are tech-savvy and seek community and resources to navigate their new environment.
Families: Parents relocating with children who are looking for family-friendly resources and support networks in their new country.
Students: International students who are studying abroad and need guidance on living in a foreign country.
Digital Nomads: Individuals who travel frequently for work and seek flexible solutions that cater to their lifestyle.
Potential Influencer Matches
To reach the target customers effectively, consider the following types of influencers:
Macro Influencers: These influencers have a large following and can provide broad exposure. They can share their personal experiences as expats, which can resonate with a wide audience.
Niche Travel Influencers: Influencers who focus specifically on travel and expat life can provide targeted content that speaks directly to the challenges and joys of living abroad.
Lifestyle Influencers: Those who create content around lifestyle, culture, and personal growth can attract an audience interested in the expat experience.
Family and Parenting Influencers: For targeting families, influencers who focus on parenting and family life can share insights on raising children in a foreign country.
Content Creation Ideas
To engage the audience and promote the brand effectively, consider the following content topics and ideas:
Expat Life Hacks: Create a series of posts or videos sharing tips and tricks for living abroad, such as navigating local bureaucracy, finding community, and adapting to cultural differences.
Cultural Exchange Stories: Feature stories from expats about their experiences, challenges, and successes in their new countries. This can foster a sense of community and relatability.
Day in the Life: Showcase a day in the life of an expat in different countries, highlighting unique cultural aspects and daily routines.
Interactive Q&A Sessions: Host live sessions where followers can ask questions about expat life, providing real-time engagement and support.
Collaborative Content: Partner with other influencers to create joint content that explores various aspects of expat life, such as food, travel, and cultural experiences.
These content ideas can help build a strong connection with the target audience and encourage sharing, increasing the potential for virality.
Curated Influencer List - Searching
