Influencers from Maharashtra with a focus on political and social issues, having a minimum of 50k followers on YouTube, Instagram, or Twitter.

Product Positioning

The user's query is focused on finding influencers in Maharashtra who discuss topics related to government, society, politics, public policy, finance, development, employment, infrastructure, and political analysis. This suggests that the product or service being promoted is likely related to these areas, possibly a political campaign, a public policy initiative, a social cause, or a financial service aimed at improving societal infrastructure.

To position the brand or service effectively in the market, it should be presented as a credible, authoritative, and socially responsible entity. Emphasizing transparency, community engagement, and positive societal impact will resonate well with the target audience.

Target Customers

The ideal customer profile for this campaign would include:

• Age Group: 18-45 years
• Location: Maharashtra, India
• Interests: Politics, social causes, public policy, government initiatives, financial development, employment opportunities, and infrastructure projects
• Occupation: Students, young professionals, social activists, policy makers, and politically aware citizens

Illustrative Examples:

1. Young Professionals: Individuals working in urban areas who are interested in government policies affecting their careers and lifestyle.
2. Students: University students who are politically active and interested in social causes and public policy.
3. Social Activists: People involved in NGOs or community services who are keen on societal development and government initiatives.
4. Policy Makers: Individuals working in government or related sectors who are interested in public policy and infrastructure development.

Potential Influencer Matches

Based on the user's criteria, the following types of influencers would be suitable for promoting the product or service:

Political Analysts and Commentators

• Role: Provide in-depth analysis and commentary on political events and policies.
• Reach: Engage politically aware citizens and policy makers.
• Example: Influencers who regularly post about Maharashtra's political landscape and government policies.

Social Activists and Community Leaders

• Role: Advocate for social causes and community development.
• Reach: Connect with social activists, NGOs, and community-focused individuals.
• Example: Influencers who highlight social issues and government initiatives aimed at societal improvement.

Financial Experts and Economists

• Role: Discuss financial policies, economic development, and employment opportunities.
• Reach: Attract young professionals and students interested in financial growth and job prospects.
• Example: Influencers who provide insights on Maharashtra's economic policies and development projects.

Public Policy Experts

• Role: Analyze and discuss public policies and their impact on society.
• Reach: Engage with policy makers, students, and professionals interested in governance and public administration.
• Example: Influencers who focus on public policy analysis and government initiatives.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

General Ideas

1. Policy Analysis Videos: Detailed breakdowns of recent government policies and their impact on society.
2. Live Q&A Sessions: Interactive sessions with political analysts or public policy experts discussing current events.
3. Infographics: Visually appealing infographics explaining complex policies or social issues.

Creative Ideas

1. Social Cause Campaigns: Collaborate with social activists to create campaigns highlighting important social issues and government initiatives addressing them.
2. Virtual Town Halls: Host virtual town hall meetings with influencers and community leaders to discuss local issues and government responses.
3. Behind-the-Scenes Content: Provide a behind-the-scenes look at the workings of government projects or social initiatives, showcasing transparency and engagement.

By leveraging these influencers and content ideas, the campaign can effectively reach and engage the target audience, promoting the brand or service in a credible and impactful manner.