Make-up influencers on TikTok, typically female, aged 18-35, based in the USA, focused on make-up tutorials, product reviews, and beauty tips.

Product Positioning

The brand is looking to promote make-up products on TikTok. In the existing market, make-up products are highly visual and benefit from platforms that emphasize short, engaging video content. TikTok is an ideal platform for this due to its large user base and the popularity of beauty and make-up content. The brand can position itself as trendy, innovative, and accessible, leveraging TikTok's format to showcase product tutorials, transformations, and user-generated content.

Target Customers

customer profile for make-up products on TikTok includes:

• Age Group: Primarily 16-35 years old
• Gender: Predominantly female, but also inclusive of male and non-binary individuals interested in make-up
• Interests: Beauty, fashion, skincare, and social media trends
• Behavior: Active on social media, follows beauty influencers, engages with make-up tutorials and reviews

Illustrative examples:

• A 22-year-old college student who follows beauty trends and enjoys experimenting with new make-up looks.
• A 30-year-old professional who uses make-up for both work and social events and looks for quick, effective tutorials.
• A 19-year-old aspiring make-up artist who follows influencers for inspiration and product recommendations.

Potential Influencer Matches

Micro-Influencers (10k-100k followers)

• Why: They have a highly engaged audience and can create authentic, relatable content.
• Reach: Their followers trust their recommendations, making them effective for niche targeting.

Mid-Tier Influencers (100k-500k followers)

• Why: They have a broader reach while still maintaining a personal connection with their audience.
• Reach: They can create more polished content and have a significant influence on purchasing decisions.

Macro-Influencers (500k-1M followers)

• Why: They have a large following and can generate substantial visibility for the brand.
• Reach: Their content can go viral, reaching a wide audience quickly.

Celebrity Influencers (1M+ followers)

• Why: They have massive reach and can create significant buzz around the product.
• Reach: Their endorsement can lead to a large spike in brand awareness and sales.

Content Creation Ideas

General Ideas

• Product Tutorials: Step-by-step guides on how to use the make-up products.
• Before and After Transformations: Showcasing the effectiveness of the products.
• Make-up Challenges: Engaging the audience with fun and creative challenges.

Creative Ideas

• Trend-Based Looks: Creating make-up looks inspired by current TikTok trends or viral challenges.
• Collaborations: Partnering with other influencers or brands for joint content.
• User-Generated Content: Encouraging followers to share their own make-up looks using the brand's products, with a chance to be featured on the brand's TikTok page.

By leveraging these strategies, the brand can effectively reach and engage its target audience on TikTok, driving both brand awareness and sales.