Female influencers based in the USA with 25k+ followers on Instagram, TikTok, and YouTube, focusing on makeup and cosmetics.

Product Positioning

The brand is focused on makeup and cosmetics, offering free samples and content creation opportunities. In the existing market, this product can be positioned as a high-quality, accessible beauty solution that leverages influencer marketing to build trust authenticity. The brand can emphasize its commitment to inclusivity, innovation, and customer satisfaction, aligning with popular beauty trends and consumer preferences.

Target Customers

The ideal customer profile includes:

• Demographics: Primarily females aged 18-35, residing in the USA.
• Interests: Makeup, skincare, beauty tutorials, and cosmetic products.
• Behavior: Active on social media platforms like Instagram, TikTok, and YouTube, frequently engaging with beauty following beauty influencers.
• Examples: College students, young professionals, beauty enthusiasts, and social media-savvy individuals who enjoy experimenting with new beauty products and trends.

Potential Influencer Matches

Micro-Influencers (25k-100k followers)

• Why: They have a highly engaged audience and can create authentic, relatable content. Their followers often trust their recommendations.
• How: They can provide detailed reviews, tutorials, and unboxing videos, showcasing the product's benefits and usage.

Mid-Tier Influencers (100k-500k followers)

• Why: They have a broader reach while still maintaining a personal connection with their audience.
• How: They can create a mix of content, including tutorials, challenges, and collaborations with other influencers, to increase visibility and engagement.

Beauty Gurus and Makeup Artists

• Why: They are experts in the field and can provide professional insights and tips, adding credibility to the product.
• How: They can create in-depth tutorials, product comparisons, and professional makeup looks using the brand's products.

Content Creation Ideas

General Ideas

• Product Tutorials: Step-by-step guides on how to use the products for different looks.
• Unboxing Videos: First impressions and detailed reviews of the products.
• Giveaways: Collaborate with influencers to host giveaways, encouraging followers to engage and share.

Creative Ideas

• Makeup Challenges: Create fun and engaging challenges, such as recreating a celebrity look or a themed makeup challenge.
• Behind-the-Scenes: Share behind-the-scenes content of product development, photo shoots, or influencer collaborations.
• User-Generated Content: Encourage followers to share their own looks and experiences with the products, using specific hashtags to create a community feel.

By focusing on these strategies, the brand can effectively leverage influencer marketing to reach its target audience and create a strong presence in the beauty market.