Makeup artists with a following under 250k who create engaging content on social media platforms.

Product Positioning

The query suggests that the user is looking for influencers in the makeup artist category with a follower count under 250k. This indicates that the product or service being promoted is likely related to makeup or beauty. In the existing market, makeup products can be positioned based on various factors such as quality, price, unique ingredients, or specific benefits (e.g., long-lasting, cruelty-free, vegan). For a new product, consider highlighting unique selling points that differentiate it from competitors, such as innovative formulas, eco-friendly packaging, or exclusive collaborations.

Target Customers

The ideal customer profile for makeup products typically includes:

• Age Group: Primarily 18-35 years old
• Gender: Predominantly female, but also inclusive of all genders interested in makeup
• Interests: Beauty, fashion, skincare, and self-expression
• Behavior: Active on social media platforms, follows beauty trends, and engages with beauty content

Illustrative examples:

1. Young Professionals: Women in their 20s who are looking for makeup that is suitable for both work and social events.
2. College Students: Individuals who are budget-conscious but still want quality makeup products.
3. Beauty Enthusiasts: People who are passionate about makeup and enjoy experimenting with new products and techniques.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable:

1. Micro-Influencers (10k-100k followers): These influencers often have a highly engaged audience and can create a sense of community. They are ideal for promoting niche or specialized products.
2. Mid-Tier Influencers (100k-250k followers): These influencers have a broader reach while still maintaining a personal connection with their audience. They are effective for reaching a larger audience without the high costs associated with top-tier influencers.

Enriched Requirements:

• Makeup Artists: Influencers who are professional makeup artists and can demonstrate the product's effectiveness through tutorials and reviews.
• Beauty Bloggers/Vloggers: Influencers who create content focused on beauty and makeup, including product reviews, tutorials, and beauty tips.
• Social Media Platforms: Focus on platforms like Instagram, YouTube, and TikTok, where visual content and tutorials are highly popular.

Content Creation Ideas

1. Tutorials and How-Tos: Influencers can create step-by-step makeup tutorials using the product, showcasing different looks for various occasions.
2. Product Reviews: Honest and detailed reviews highlighting the product's features, benefits, and performance.
3. Before and After: Visual content showing the transformation achieved using the product.
4. Challenges and Trends: Participating in or creating makeup challenges and trends that can go viral on social media.
5. Behind-the-Scenes: Content that provides a glimpse into the influencer's makeup routine or a day in their life as a makeup artist.
6. Collaborations and Giveaways: Partnering with influencers for exclusive collaborations or hosting giveaways to increase engagement and reach.

By leveraging these content ideas and collaborating with the right influencers, the marketing campaign can effectively reach and engage the target audience, driving awareness and sales for the makeup product.