Beauty influencers aged 18-30 on Instagram, TikTok, YouTube.

Product Positioning

The makeup brand is focused on selling setting powder, a product that is essential for achieving a long-lasting, matte finish in makeup application. In the existing market, setting powders are often positioned as a must-have for makeup enthusiasts who want to maintain their look throughout the day. To stand out, this brand could emphasize unique features such as a lightweight formula, skin-friendly ingredients, or a range of shades that cater to diverse skin tones. Highlighting these aspects can help the brand appeal to young consumers who are increasingly conscious of product quality and inclusivity.

Target Customers

The ideal customer profile for this setting powder includes young individuals, likely aged between 16 to 30, who are interested in beauty and makeup. They are active on social media platforms, follow beauty trends, and are influenced by online reviews and tutorials. Examples of target customers include:

• College students who want affordable yet effective makeup products.
• Young professionals seeking quick and reliable makeup solutions for daily use.
• Social media-savvy individuals who enjoy experimenting with new beauty products and sharing their experiences online.

Potential Influencer Matches

To effectively reach the target audience, the brand should consider collaborating with the following types of influencers:

• Beauty Gurus: Influencers who specialize in makeup tutorials and product reviews. They can demonstrate the setting powder's effectiveness and versatility in various makeup looks.

• Lifestyle Influencers: Those who focus on fashion, beauty, and daily routines. They can integrate the setting powder into their everyday makeup routines, showcasing its practicality and ease of use.

• Micro-Influencers: Individuals with a smaller but highly engaged following. They often have a more personal connection with their audience, which can lead to higher trust and conversion rates.

Content Creation Ideas

To create engaging content that resonates with the target audience, consider the following ideas:

• Tutorial Videos: Step-by-step guides on how to use the setting powder for different makeup looks, emphasizing its unique features and benefits.

• Before-and-After Comparisons: Visual content showing the difference the setting powder makes in terms of longevity and finish.

• User-Generated Content Campaigns: Encourage customers to share their own makeup looks using the setting powder, possibly through a branded hashtag.

• Collaborative Challenges: Partner with influencers to create makeup challenges that highlight the setting powder, encouraging audience participation and sharing.

By focusing on these strategies, the brand can effectively position its setting powder in the market and connect with young consumers through relevant and engaging influencer collaborations.