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Brief

"Influencer for makeup brands beauty "

Influencer for makeup brands beauty

Research Insight & Analysis

Product Positioning

The query indicates a focus on makeup brands within the beauty industry. Makeup products are typically positioned based on factors such as quality, price, target demographic, and unique selling propositions (USPs) like cruelty-free, vegan, long-lasting, or suitable for sensitive skin. To stand out in the competitive beauty market, the brand can emphasize its unique features, such as innovative formulas, eco-friendly packaging, or celebrity endorsements.

Target Customers

The ideal customer profile for makeup brands generally includes:

  • Age Group: Primarily women aged 18-35, though there is a growing market among teenagers and older women.
  • Interests: Beauty enthusiasts, fashion followers, and individuals interested in skincare and personal grooming.
  • Behavior: Active on social media platforms, follows beauty trends, and frequently purchases beauty products online.
  • Income Level: Varies from budget-conscious consumers to those willing to spend on premium products.

Illustrative examples:

  1. Young Professionals: Women in their 20s and 30s who are looking for makeup that is suitable for both work and social events.
  2. College Students: Younger demographic interested in affordable yet trendy makeup products.
  3. Beauty Influencers: Individuals who are passionate about makeup and enjoy experimenting with new products and looks.

Potential Influencer Matches

Beauty Gurus

These influencers specialize in makeup tutorials, product reviews, and beauty tips. They have a dedicated following that trusts their opinions on beauty products.

  • Example: Influencers like NikkieTutorials or James Charles.

Lifestyle Influencers

These influencers cover a broad range of topics, including beauty, fashion, and wellness. They can introduce makeup products to a wider audience.

  • Example: Influencers like Zoella or Chiara Ferragni.

Micro-Influencers

These are influencers with smaller but highly engaged audiences. They often have a more personal connection with their followers, which can lead to higher conversion rates.

  • Example: Local beauty bloggers or Instagram influencers with 10k-50k followers.

Celebrity Influencers

High-profile celebrities can bring significant attention to a makeup brand, though they often come with a higher cost.

  • Example: Celebrities like Rihanna or Kylie Jenner.

Content Creation Ideas

Tutorials and How-Tos

Create step-by-step makeup tutorials showcasing different looks, from everyday wear to glamorous evening styles. This content is highly engaging and shareable.

Product Reviews and First Impressions

Collaborate with influencers to provide honest reviews and first impressions of the makeup products. Authentic reviews can build trust and credibility.

Participate in or create makeup challenges and trends that can go viral. For example, the "No Mirror Makeup Challenge" or seasonal makeup trends.

Behind-the-Scenes Content

Share behind-the-scenes content of product development, photoshoots, or influencer collaborations. This can humanize the brand and create a deeper connection with the audience.

User-Generated Content

Encourage customers to share their makeup looks using the brand's products and feature them on the brand's social media channels. This can build a community and increase engagement.

By leveraging these strategies, the makeup brand can effectively reach its target audience and create impactful marketing campaigns.

Curated Influencer List
#1
Shab & Kassie
Shab & Kassie
@UCIYMgDtU7R_2uf3xhtoocew
GB
Shab & Kassie - mother and daughter makeup duo. Makeup Looks | Makeup Tutorials | Makeup | Family | Lifestyle + more _____________________________________________________________________________ Business email: info@makeupbyshab.com » Instagram: » SHAB: @makeupby_shab » KASSIE: @official_kassie__ » TikTok: @shabandkassie
Followers
4.7M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for influencers in the beauty and makeup niche to promote makeup brands. Ideal influencers should have a strong presence in the beauty community and create engaging content related to makeup."
This YouTube influencer has a very large following and focuses on makeup tutorials, aligning well with the brand's content ideas. Their content style is engaging and fits the brand's desired style.
#2
An Knook
An Knook
@UCrfr4PnqvdJO4KrYWg10CJw
NL
My name is An Knook. I'm 31 years old and I live in the Netherlands. I have a big passion for Make-up and love inspiring other people by using my own face as my canvas. Subscribe to my channel and hit the notification bell to get a notification whenever I upload a new video. I upload around 1 or 2 new videos every week 💖 I hope you will enjoy my videos. An Knook staat onder toezicht van het Commissariaat voor de Media - An Knook is supervised by the Media Authority. Contact Information: anknook@hotmail.com #Makeup #MakeupTutorial #EyeMakeup #SmokeyEyes #CutCrease #SmokeyEye #HaloEyeLook #Eyeshadow #Howto
Followers
2.7M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for influencers in the beauty and makeup niche to promote makeup brands. Ideal influencers should have a strong presence in the beauty community and create engaging content related to makeup."
This YouTube influencer has a very large following and focuses on makeup tutorials, aligning well with the brand's content ideas. Their content style is engaging and fits the brand's desired style.
#3
Angela Bright
Angela Bright
@UCfaLGE_kWjbbYVSBGYlbTeg
US
Hey guys! My channel is focused on eye makeup because eyeshadow is my favorite step in my makeup routine. My tutorials are super easy to follow and I base them on specific eyeshadow palettes. Instagram @angelabright Business Inquiries Only: angela@infagency.com
Followers
715.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers in the beauty and makeup niche to promote makeup brands. Ideal influencers should have a strong presence in the beauty community and create engaging content related to makeup."
This YouTube influencer has a large following and focuses on eye makeup tutorials, which aligns well with the brand's content ideas. Their content style is engaging and fits the brand's desired style.
#4
Monica Ravichandran
Monica Ravichandran
@UClrSLy_JEgbahNjlvkS0vig
Your #Browngirlmakeup bestie 🇺🇸🇮🇳🤎✨ 📍Los Angeles Hi besties!! Welcome to my channel I’m a South Indian Beauty Content Creator living in LA…. I understand your brown girl makeup problems and hopefully I can help you figure out the best way to do your makeup using my tips, tricks, and reviews for brown skin 🤎✨ Find all my MAKEUP SHADES, Favorite brown girl friendly products, and LINKS below ⬇️ https://linktr.ee/glowbymonica IG: glow_bymonica (250k+) Tik Tok: makeupbymonicaa (450k+) Email: monica@proudmanagement.net
Followers
706.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers in the beauty and makeup niche to promote makeup brands. Ideal influencers should have a strong presence in the beauty community and create engaging content related to makeup."
This YouTube influencer focuses on makeup for brown skin, which aligns well with the brand's content ideas. Their content style is engaging and fits the brand's desired style.
#5
DUcare beauty
DUcare beauty
@ducarebeauty
US
❤️Makeup brushes & tools❤️ pr@ducarebeauty.com 👇🏻👇🏻TikTok shop👇🏻👇🏻
Followers
513.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers in the beauty and makeup niche to promote makeup brands. Ideal influencers should have a strong presence in the beauty community and create engaging content related to makeup."
This TikTok influencer focuses on makeup tutorials and has a large following, aligning well with the brand's content ideas. Their content style is engaging and fits the brand's desired style.
#6
𝓀𝒶𝓉ꨄ
𝓀𝒶𝓉ꨄ
@hkl0v3rrr
US
only second acc: @𝓀𝒶𝓉ꨄ insta:itzz.kat1 thank you for 500k !!!!
Followers
512.7K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers in the beauty and makeup niche to promote makeup brands. Ideal influencers should have a strong presence in the beauty community and create engaging content related to makeup."
This TikTok influencer has a large following and focuses on makeup tutorials, aligning well with the brand's content ideas. Their content style is engaging and fits the brand's desired style.