Influencers who are native Malayalam speakers, based in Kerala, and have a following of up to 100,000 subscribers. They should be able to create content related to Onam.

Product Positioning

The user's query is focused on an Onam campaign, which is a significant cultural festival in Kerala. The product or service being promoted is likely tied to this festival, which could include traditional clothing, food items, home decor, or festival-related services. Positioning the product around the cultural and emotional significance of Onam can create a strong connection with the target audience. Emphasizing the authenticity, tradition, and joy associated with Onam will resonate well with the local population.

Target Customers

The ideal customer profile for this campaign would be:

• Age Group: Primarily 18-45 years old, as this demographic is more active on social media and likely to engage with influencer content.
• Location: Residents of Kerala, particularly in urban and semi-urban areas.
• Language: Malayalam-speaking individuals.
• Interests: People interested in cultural festivals, traditional clothing, food, and home decor.

Illustrative examples:

• A young professional in Kochi who is looking to buy traditional attire for Onam.
• A homemaker in Thiruvananthapuram interested in new recipes and home decor ideas for the festival.
• A college student in Kozhikode who wants to participate in Onam celebrations and is looking for event ideas.

Potential Influencer Matches

Types of Influencers

1. Micro-Influencers (10,000 - 50,000 followers)

   • These influencers have a smaller but highly engaged audience. They can create a more personal connection with their followers.
   • Suitable for promoting niche products or services related to Onam, such as traditional crafts or homemade sweets.

2. Mid-Tier Influencers (50,000 - 100,000 followers)

   • These influencers have a broader reach while still maintaining a good level of engagement.
   • Ideal for promoting more widely appealing products like traditional clothing, festival decorations, or food items.

Specific Influencer Requirements

• Language: Must speak Malayalam to connect authentically with the local audience.
• Location: Should be based in multiple cities across Kerala to ensure diverse regional representation.
• Engagement: High engagement rates are crucial to ensure the campaign's message is effectively communicated.

Content Creation Ideas

General Ideas

1. Festival Preparation Tips

   • Influencers can share tips on how to prepare for Onam, including shopping for traditional attire, decorating homes, and planning festive meals.

2. Cultural Stories and Traditions

   • Sharing stories and traditions associated with Onam can create an emotional connection with the audience.

Creative Ideas

1. Onam Outfit Challenges

   • Influencers can create a challenge where they showcase different traditional outfits for each day of the festival, encouraging followers to participate and share their own outfits.

2. Cooking Tutorials

   • Step-by-step tutorials for preparing traditional Onam dishes, with influencers sharing their personal recipes and cooking tips.

3. Home Decor DIYs

   • Influencers can create DIY videos for making traditional Onam decorations, such as Pookalam (flower rangoli), using easily available materials.

4. Virtual Onam Celebrations

   • Hosting live virtual events where influencers celebrate Onam with their followers, including games, music, and interactive sessions.

By leveraging these content ideas and collaborating with the right influencers, the Onam campaign can effectively reach and engage the target audience, creating a memorable and impactful promotion.