Male influencers aged 25-45 in the Philippines with a focus on men's health and wellness.

Product Positioning

GoRocky's products, which address erectile dysfunction, premature ejaculation, and hair loss, are positioned within the health and wellness sector, specifically targeting men's health. These products can be positioned as solutions that enhance confidence and quality of life for men. In the existing market, they can be differentiated by emphasizing natural ingredients, scientific backing, or unique formulations. A fresh angle could involve promoting a holistic approach to men's health, integrating lifestyle tips alongside product use.

Target Customers

The ideal customer profile for GoRocky's products includes:

• Men aged 30-50: This demographic is more likely to experience the issues addressed by the products and may be actively seeking solutions.
• Professionals and busy individuals: Men who lead busy lives and may be looking for convenient and effective solutions to health concerns.
• Health-conscious individuals: Men who are proactive about their health and wellness and are open to trying new products that promise tangible benefits.

Illustrative examples include a 35-year-old corporate executive experiencing stress-related hair loss or a 40-year-old entrepreneur dealing with erectile dysfunction due to lifestyle factors.

Potential Influencer Matches

• Health and Fitness Influencers: These influencers can effectively communicate the benefits of GoRocky's products by integrating them into broader health and wellness narratives. They can reach health-conscious men who are already engaged with fitness content.

• Lifestyle Influencers: Male influencers who focus on lifestyle, grooming, and self-improvement can position the products as part of a modern man's grooming routine, appealing to professionals and busy individuals.

• Medical Professionals or Experts: Collaborating with influencers who have a background in health or medicine can add credibility and trust, especially for products addressing sensitive health issues.

Content Creation Ideas

• Testimonial Videos: Influencers can share personal stories or testimonials about using the products, highlighting improvements and benefits.

• Educational Content: Create content that educates the audience about the causes and solutions for erectile dysfunction, premature ejaculation, and hair loss, positioning GoRocky's products as effective solutions.

• Before-and-After Transformations: Visual content showing the transformation or improvement after using the products can be compelling and shareable.

• Q&A Sessions: Host live sessions where influencers answer questions about men's health issues and discuss how GoRocky's products can help, fostering engagement and trust.

• Lifestyle Integration: Showcase how the products fit into a daily routine, emphasizing ease of use and integration with other health and wellness practices.