MyInfluencer
Brief

"male influencers for climbing and alpine mountaineering in the UK or new zealand"

male influencers for climbing

Research Insight & Analysis

Product Positioning

The brand or product in question is likely related to climbing and alpine mountaineering gear or services. This could include equipment such as climbing ropes, harnesses, boots, or even guided mountaineering tours. In the existing market, the product can be positioned as high-quality, durable, and suitable for challenging terrains. Emphasizing safety, innovation, and performance will resonate well with the target audience. For new products, highlighting unique features or technological advancements can create a fresh angle for the brand.

Target Customers

The ideal customer profile includes:

  • Outdoor Enthusiasts: Individuals who are passionate about climbing and mountaineering, often seeking new challenges and adventures.
  • Experienced Climbers: Those who have a significant amount of experience and are looking for high-performance gear to support their activities.
  • Adventure Seekers: People who are interested in trying out climbing and mountaineering for the first time and need reliable equipment.
  • Fitness Enthusiasts: Individuals who engage in climbing as part of their fitness routine.

Illustrative examples:

  • A 30-year-old male in the UK who spends weekends climbing in the Peak District.
  • A 25-year-old male in New Zealand who is planning a mountaineering expedition in the Southern Alps.
  • A 40-year-old male who participates in climbing competitions and needs top-tier gear.

Potential Influencer Matches

Types of Influencers

  1. Professional Climbers and Mountaineers: These influencers have a strong following within the climbing community and can provide expert endorsements.
  2. Outdoor Adventure Bloggers/Vloggers: They create content around their adventures, gear reviews, and tips, reaching a broad audience interested in outdoor activities.
  3. Fitness Influencers: Those who incorporate climbing into their fitness routines can attract followers who are looking to diversify their workouts.
  4. Local Influencers: Influencers based in the UK or New Zealand who have a strong local following and can provide region-specific insights and recommendations.

Enriched Requirements

  • Male influencers with a proven track record in climbing and alpine mountaineering.
  • Influencers who have a significant following in the UK or New Zealand.
  • Those who actively engage with their audience and provide authentic content.

Content Creation Ideas

General Ideas

  • Gear Reviews: Detailed reviews of the climbing and mountaineering gear, highlighting unique features and performance.
  • How-To Guides: Tutorials on climbing techniques, safety tips, and preparation for alpine expeditions.
  • Adventure Stories: Personal stories and experiences from climbing trips, showcasing the product in real-life scenarios.

Creative Ideas

  • Challenge Series: A series where the influencer takes on various climbing challenges using the product, encouraging followers to participate and share their experiences.
  • Behind-the-Scenes: A look into the manufacturing process of the gear, emphasizing quality and innovation.
  • Live Q&A Sessions: Interactive sessions where the influencer answers questions about climbing, gear, and their personal experiences, fostering a sense of community.

By leveraging these strategies, the brand can effectively reach and engage its target audience, driving awareness and sales for its climbing and mountaineering products.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
male influencers for climbing
Campaign Objectives
Looking for male influencers aged 20-40 in the UK or New Zealand who specialize in climbing and alpine mountaineering. Ideal influencers should have a strong presence on Instagram, YouTube, or TikTok and create content showcasing climbing experiences, gear reviews, tips, and tutorials.
Influencer Persona
Male influencers aged 20-40 in the UK or New Zealand specializing in climbing and alpine mountaineering with a strong social media presence.
Content Themes
#ClimbingUK #AlpineMountaineering #NZClimbing
#1
Jack Thompsett
Jack Thompsett
@inspired_guides
United Kingdom
Mountaineering & Climbing 🧗🏻‍♂️ MCI & Trainee Brit Mountain Guide👌 Book Courses and Guiding in Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿 & Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿 via my website ⬇️
Followers
13.3K
Micro Influencer
Engagement Rate
1.4%
Last Post
2 months ago
90%Match Score
Fit for"Looking for male influencers aged 20-40 in the UK or New Zealand who specialize in climbing and alpine mountaineering. Ideal influencers should have a strong presence on Instagram, YouTube, or TikTok and create content showcasing climbing experiences, gear reviews, tips, and tutorials."
This influencer is a male mountaineer based in the UK, fitting perfectly within the brand's target demographic. His focus on climbing and mountaineering aligns well with the brand's content ideas, making him a strong candidate for collaboration. His established presence in the climbing community enhances his potential for authentic integration of the brand's products.
#2
Shauna Coxsey
Shauna Coxsey
@shaunacoxsey
United Kingdom
Climber, Olympian, Mama Requests to hello@bandofbirds.co.uk
Followers
456.7K
Macro Influencer
Engagement Rate
1.9%
Last Post
3 weeks ago
85%Match Score
Fit for"Looking for male influencers aged 20-40 in the UK or New Zealand who specialize in climbing and alpine mountaineering. Ideal influencers should have a strong presence on Instagram, YouTube, or TikTok and create content showcasing climbing experiences, gear reviews, tips, and tutorials."
This influencer is male and located in the UK, with a strong focus on climbing, which aligns with the brand's requirements. His experience as an Olympian adds credibility to his content, which could enhance the brand's image. His high follower count indicates a strong potential for reach and engagement.
#3
LAKPA SHERPA - LAKPA  DAI
LAKPA SHERPA - LAKPA DAI
@lakpa_mountaineering
Nepal
•Renowned Nepalese mountaineer, visionary tourism entrepreneur, and dedicated social activist. •Founder of @8kexpeditions @8000club @8k_travels
Followers
76.5K
Micro Influencer
Engagement Rate
0.9%
Last Post
2 weeks ago
80%Match Score
Fit for"Looking for male influencers aged 20-40 in the UK or New Zealand who specialize in climbing and alpine mountaineering. Ideal influencers should have a strong presence on Instagram, YouTube, or TikTok and create content showcasing climbing experiences, gear reviews, tips, and tutorials."
This influencer is a renowned mountaineer and entrepreneur, which aligns well with the brand's focus on climbing and alpine mountaineering. Their content likely resonates with the target audience, but their location in Nepal does not match the UK or New Zealand requirement. While they have relevant content, the geographical mismatch limits their fit for the campaign.
#4
Carrie & Molly | Backpacking | Hiking | Outdoor Adventures
Carrie & Molly | Backpacking | Hiking | Outdoor Adventures
@2sisters_on_adventures
United States
🏔️Backpackers, Hikers + Aspiring Mountaineers 💡Tips & Humor for Outdoor Adventurers ✨Proving YOU Belong Outdoors Too ⬇️Podcast episodes on Tuesdays
Followers
6.9K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for male influencers aged 20-40 in the UK or New Zealand who specialize in climbing and alpine mountaineering. Ideal influencers should have a strong presence on Instagram, YouTube, or TikTok and create content showcasing climbing experiences, gear reviews, tips, and tutorials."
This influencer focuses on outdoor adventures and mountaineering, which aligns with the brand's target audience. Their content style includes tips and humor, which could resonate well with the brand's desired content ideas. Therefore, they are a good fit for the campaign.
#5
Red Bull Adventure
Red Bull Adventure
@redbulladventure
United Kingdom
Watch “Yamnuska: The Ragged Edge” 🧗‍♀️👇
Followers
1.6M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for male influencers aged 20-40 in the UK or New Zealand who specialize in climbing and alpine mountaineering. Ideal influencers should have a strong presence on Instagram, YouTube, or TikTok and create content showcasing climbing experiences, gear reviews, tips, and tutorials."
This influencer has a massive following and creates content related to extreme sports and adventure, which could include climbing. However, their primary focus appears to be broader than just climbing and alpine mountaineering, and they are not specifically male or located in the UK or New Zealand. They are a strong influencer but may not align perfectly with the brand's specific needs.
#6
CHRISTYEAHCLIMB🪨
CHRISTYEAHCLIMB🪨
@christyeahclimb
New Zealand
@christyeahnah 5’1ish climber from New Zealand🐑
Followers
6.6K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for male influencers aged 20-40 in the UK or New Zealand who specialize in climbing and alpine mountaineering. Ideal influencers should have a strong presence on Instagram, YouTube, or TikTok and create content showcasing climbing experiences, gear reviews, tips, and tutorials."
This influencer is a male climber from New Zealand, aligning with the brand's target audience. His content focuses on climbing, which matches the brand's desired style and content ideas. However, his follower count is moderate, which may limit his impact for the campaign.