The query specifies a need for a male lifestyle influencer from Kolkata. This suggests that the product or service being promoted is likely related to men's lifestyle, which could encompass fashion, grooming, fitness, travel, or general lifestyle content. Positioning the product in the market would involve highlighting its unique features and benefits that appeal to men who are interested in enhancing their lifestyle. For instance, if the product is a grooming kit, it could be positioned as a premium, all-in-one solution for modern men who value convenience and quality.
The ideal customer profile would be men, likely aged between 18-35, who are interested in lifestyle improvements. These individuals are likely to be urban dwellers, tech-savvy, and active on social media platforms. They may follow trends in fashion, grooming, fitness, and travel, and are likely to be influenced by popular lifestyle content creators. Examples of target customers include:
Given the requirement for a male lifestyle influencer from Kolkata, the following types of influencers would be suitable:
To effectively promote the product, consider the following content ideas:
By leveraging these content ideas and collaborating with the right influencers, the product can effectively reach and resonate with the target audience.
Extracted from Campaign Brief & Market Analysis