The product in question is a perfume brand. Perfumes are often positioned as luxury items that enhance personal appeal and confidence. In the Pakistani market, perfumes can be positioned as both everyday essentials and special occasion accessories. The brand can emphasize unique scents, long-lasting fragrance, and high-quality ingredients to stand out in the market. Additionally, highlighting cultural relevance and local preferences can make the product more appealing.
The ideal customer profile for a perfume brand in Pakistan would include:
Illustrative examples:
Given the user's requirement for male Pakistani influencers who work on free PR for a perfume brand, the following types of influencers would be suitable:
To effectively promote the perfume brand, consider the following content ideas:
By leveraging these content ideas and collaborating with the right influencers, the perfume brand can effectively reach its target audience and create a strong market presence.
Extracted from Campaign Brief & Market Analysis