The user's query does not specify a particular product or service. However, given the request for male influencers aged 30 or older in the UK who are not fitness professionals, we can infer that the product or service is likely targeted towards a mature male demographic. This could include a wide range of products such as grooming products, fashion, technology, lifestyle, or even financial services. The brand should position itself as catering to the needs and interests of mature men, emphasizing quality, sophistication, and practicality.
The ideal customer profile would be men aged 30 and above, likely residing in the UK. These individuals may have established careers, disposable income, and a preference for products that enhance their lifestyle. They might be interested in topics such as personal grooming, fashion, technology, travel, and financial planning.
By leveraging these types of influencers and content ideas, the brand can effectively reach and engage with its target demographic, positioning itself as a go-to choice for mature men in the UK.
Extracted from Campaign Brief & Market Analysis