MyInfluencer
Brief

"30 years or older Male influencers with a following of similar demographic that are not fitness professionals in UK "

Male UK influencers 30+ non-fitness

Research Insight & Analysis

Product Positioning

The user's query does not specify a particular product or service. However, given the request for male influencers aged 30 or older in the UK who are not fitness professionals, we can infer that the product or service is likely targeted towards a mature male demographic. This could include a wide range of products such as grooming products, fashion, technology, lifestyle, or even financial services. The brand should position itself as catering to the needs and interests of mature men, emphasizing quality, sophistication, and practicality.

Target Customers

The ideal customer profile would be men aged 30 and above, likely residing in the UK. These individuals may have established careers, disposable income, and a preference for products that enhance their lifestyle. They might be interested in topics such as personal grooming, fashion, technology, travel, and financial planning.

Illustrative Examples:

  1. John, 35, London: Works in finance, enjoys high-end grooming products, and is interested in the latest tech gadgets.
  2. Mark, 40, Manchester: A small business owner who values practical and stylish fashion, and is keen on travel and lifestyle content.
  3. David, 45, Birmingham: A professional in the tech industry, interested in financial planning and luxury lifestyle products.

Potential Influencer Matches

Types of Influencers:

  1. Lifestyle Influencers: These influencers focus on various aspects of daily life, including fashion, grooming, and travel. They can effectively reach the target demographic by showcasing how the product fits into their sophisticated lifestyle.
  2. Tech Influencers: Given the interest in technology among the target demographic, tech influencers can highlight the practical and innovative aspects of the product.
  3. Fashion Influencers: Influencers who focus on men's fashion can help position the product as a must-have for the stylish, modern man.

Enriched Requirements:

  • Male influencers aged 30 or older
  • Based in the UK
  • Not fitness professionals
  • Have a following of similar demographic (men aged 30+)

Content Creation Ideas

General Ideas:

  1. Product Reviews: Influencers can create detailed reviews of the product, highlighting its features and benefits.
  2. How-To Guides: Step-by-step guides on how to use the product effectively.
  3. Unboxing Videos: First impressions and unboxing experiences to generate excitement.

Creative Ideas:

  1. Day in the Life: Influencers can incorporate the product into their daily routines, showing its practical use.
  2. Before and After: Demonstrating the impact of the product over time.
  3. Collaborative Giveaways: Partnering with influencers for giveaways to increase engagement and reach.

By leveraging these types of influencers and content ideas, the brand can effectively reach and engage with its target demographic, positioning itself as a go-to choice for mature men in the UK.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Male UK influencers 30+ non-fitness
Campaign Objectives
Seeking male influencers aged 30 years or older, based in the UK, who are not fitness professionals. Ideal influencers should have a following of a similar demographic (30+ males in the UK).
Influencer Persona
Male influencers aged 30+ in the UK who focus on topics other than fitness, such as lifestyle, technology, travel, or business.
Content Themes
#UKLifestyle #TechReviews #TravelUK
#1
Lifebyasadabbasi
Lifebyasadabbasi
@lifebyasadabbasi
United Kingdom
๐Ÿ“London ๐Ÿ‘‡๐Ÿป๐Ÿ‘‡๐Ÿป๐Ÿ‘‡๐Ÿป ๐Ÿ‡ต๐Ÿ‡ฐ๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡บ๐Ÿ‡ธ๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡จ๐Ÿ‡ญ๐Ÿ‡ฎ๐Ÿ‡น๐Ÿ‡ซ๐Ÿ‡ท๐Ÿ‡ฆ๐Ÿ‡น๐Ÿ‡น๐Ÿ‡ท๐Ÿ‡ฎ๐Ÿ‡ธ๐Ÿ‡ธ๐Ÿ‡ฆ๐Ÿ‡ฆ๐Ÿ‡ช
Followers
36.3K
Micro Influencer
Engagement Rate
5.8%
Last Post
1 month ago
60%Match Score
Fit for"Male UK influencers 30+ non-fitness"
This influencer focuses on travel and lifestyle content, which aligns with the brand's interest in lifestyle tips and travel vlogs. However, there is no indication of their age, and they may not specifically target a male audience over 30. Overall, they are a decent fit but lack clarity on the demographic.
#2
Aytan Abbasli |UK Travel
Aytan Abbasli |UK Travel
@aytanabbasli
United Kingdom
๐Ÿš‚|Travel & Lifestyle ๐Ÿ‡ฌ๐Ÿ‡ง๐ŸŒŽ ๐Ÿ“ฉ|uktravelpromo@gmail.com ๐ŸŽฅ| 680K+ TikTokโคต๏ธ ๐Ÿ“| London based
Followers
209.7K
Macro Influencer
Engagement Rate
0.5%
Last Post
1 month ago
55%Match Score
Fit for"Male UK influencers 30+ non-fitness"
This influencer is based in the UK and focuses on travel and lifestyle, which aligns with the brand's interests. However, the content does not specifically target a male audience aged 30+, which is a key requirement for the campaign. Thus, while there is some alignment, the fit is not strong enough.
#3
Wealth | Business | Motivation
Wealth | Business | Motivation
@soundofwealthy
#1 Motivational Brand For Entrepreneurs! ๐Ÿ“ˆ Helping To Empower New Gen. โ‡ฃ Learn Everything You Need โ‡ฃ
Followers
37.5K
Micro Influencer
Engagement Rate
9.2%
Last Post
1 month ago
55%Match Score
Fit for"Male UK influencers 30+ non-fitness"
This influencer focuses on motivation and entrepreneurship, which aligns with the brand's interest in business advice and professional development tips. However, there is no information about their age or gender, making it difficult to confirm if they meet the brand's specific demographic requirements. Thus, they are a moderate fit.
#4
๐€๐Œ๐˜ ๐‡๐”๐‹๐‹๐„๐˜ | Travel Content Creator
๐€๐Œ๐˜ ๐‡๐”๐‹๐‹๐„๐˜ | Travel Content Creator
@amyenvoyage
United Kingdom
โœง Uncovering the best of the UK & beyond โ– Wellness travel + bucket list destinations โœช Award-winning โœ‰๏ธŽ amy@amyenvoyage.com ๐–คฅ UK โžณ @voyagecontent โ†กโ†ก
Followers
435.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
55%Match Score
Fit for"Male UK influencers 30+ non-fitness"
This influencer focuses on wellness travel and bucket list destinations, which aligns with the brand's interest in travel content. However, the content does not specifically target a male audience aged 30+, which is a key requirement for the campaign. Thus, while there is some alignment, the fit is not strong enough.
#5
Fabulous Holiday Cottages
Fabulous Holiday Cottages
@fabulousholidaycottages
United Kingdom
๐Ÿ‘‰๐Ÿป Stay somewhere fabulous on holiday. ๐Ÿ‡ฌ๐Ÿ‡ง Plan your escape to Norfolk, Devon, Cornwall, Somerset & Lake District. ๐Ÿก Only the best holiday cottages๐Ÿ‘‡๐Ÿป
Followers
6.7K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
55%Match Score
Fit for"Male UK influencers 30+ non-fitness"
This influencer focuses on holiday cottages and travel planning, which aligns with the brand's interest in travel content. However, the content does not specifically target a male audience aged 30+, which is a key requirement for the campaign. Thus, while there is some alignment, the fit is not strong enough.
#6
UK Hidden Gems
UK Hidden Gems
@ukhiddengems
United Kingdom
The best place to explore hidden gems in the UK. ๐Ÿ“– Click the link below to read more about the gems we post and how to find them! ๐Ÿ“ฒ App @hiddengem.app
Followers
1.6M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
55%Match Score
Fit for"Male UK influencers 30+ non-fitness"
This influencer specializes in travel content, which aligns well with the brand's interest in travel vlogs and destination guides. However, there is no information about their age or gender, making it difficult to confirm if they meet the brand's specific demographic requirements. Thus, they are a moderate fit.