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Brief

"Male influencers USA based whose target audience must be NRIs "

Male influencers USA based whose target audience must be NRIs

Research Insight & Analysis

Product Positioning

The user's query does not specify a particular product or service. However, we can infer that the campaign is targeting Non-Resident Indians (NRIs) in the USA. This suggests that the product or service could be something that appeals to the NRI community, such as cultural products, financial services, travel services, or community-based platforms.

Hypothetical Product Examples:

  1. Cultural Products: Traditional Indian clothing, jewelry, or food items.
  2. Financial Services: Remittance services, NRI bank accounts, or investment opportunities in India.
  3. Travel Services: Travel packages to India, or services that cater to the travel needs of NRIs.
  4. Community Platforms: Social networking apps or websites that connect NRIs with each other and with their culture.

Target Customers

The ideal customer profile would be NRIs living in the USA. These individuals are likely to have a strong connection to their Indian heritage and may be interested in products or services that help them maintain that connection. They may also be interested in financial services that facilitate transactions between the USA and India.

Illustrative Examples:

  1. Young Professionals: NRIs in their 20s and 30s who are working in the USA and are looking for ways to stay connected to their culture.
  2. Families: NRI families who want to introduce their children to Indian culture or who need services that cater to their unique needs.
  3. Retirees: Older NRIs who may be looking for investment opportunities or ways to stay connected with family in India.

Potential Influencer Matches

Types of Influencers:

  1. Cultural Influencers: Influencers who focus on Indian culture, traditions, and lifestyle. They can help promote cultural products and services.
  2. Financial Influencers: Influencers who specialize in financial advice, especially those who cater to the NRI community. They can help promote financial services.
  3. Travel Influencers: Influencers who focus on travel, especially those who have experience traveling between the USA and India. They can help promote travel services.
  4. Community Influencers: Influencers who focus on building and maintaining NRI communities. They can help promote community-based platforms.

Enriched Requirements:

  • Male Influencers: The user specified male influencers, so the focus should be on finding male influencers within the above categories.
  • USA Based: Influencers should be based in the USA to ensure they have a strong connection with the target audience.

Content Creation Ideas

General Ideas:

  1. Cultural Content: Videos or posts about Indian festivals, traditional recipes, or cultural events in the USA.
  2. Financial Tips: Content that provides financial advice specifically for NRIs, such as managing finances between two countries or investment opportunities in India.
  3. Travel Guides: Guides and tips for traveling between the USA and India, including packing tips, travel itineraries, and cultural etiquette.
  4. Community Stories: Stories and interviews with NRIs about their experiences living in the USA and maintaining their cultural identity.

Creative Ideas:

  1. Cultural Challenges: Create challenges that encourage followers to share their own cultural experiences or traditions.
  2. Financial Webinars: Host live webinars or Q&A sessions with financial experts who can provide advice tailored to NRIs.
  3. Travel Vlogs: Document travel experiences between the USA and India, highlighting unique cultural experiences and travel tips.
  4. Community Spotlights: Feature different NRI communities or individuals who are making a difference, fostering a sense of connection and pride.

By focusing on these elements, the marketing campaign can effectively reach and engage the NRI community in the USA through the right influencers and content strategies.

Curated Influencer List
#1
Gowri
Gowri
@alwayshappyhappy2
US
Youtube 👉🏻Gowri and Gowri Instagram👉🏻GowriDK “Life is a journey not a race”
Followers
62.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for male influencers based in the USA who have a significant following among NRIs (Non-Resident Indians)."
This influencer focuses on NRI life and missing home, which aligns with the brand's target audience. However, the platform is TikTok and the location is unspecified, which may not fully meet the brand's requirements.
#2
AalsiAatma
AalsiAatma
@aalsiaatma
CA
ProfessionalBathroomSinger In 🇨🇦 https://linktr.ee/aalsiaatma #welcometocanada
Followers
4.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for male influencers based in the USA who have a significant following among NRIs (Non-Resident Indians)."
This influencer focuses on NRI life and humor, which aligns with the brand's target audience. However, the platform is TikTok and the location is unspecified, which may not fully meet the brand's requirements.
#3
santhideepu
santhideepu
@santhideepu
US
Mom life Trying to get her groove back! 🇺🇸 | 🇮🇳
Followers
14.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for male influencers based in the USA who have a significant following among NRIs (Non-Resident Indians)."
This influencer focuses on NRI life and family, which aligns with the brand's target audience. However, the platform is TikTok and the location is unspecified, which may not fully meet the brand's requirements.
#4
Priyam
Priyam
@groovyum
US
Groove Yum 🥁 Borderline Funny Guy & Drummer San Francisco Bay Area 🇺🇸
Followers
1.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for male influencers based in the USA who have a significant following among NRIs (Non-Resident Indians)."
The influencer creates content around Indian parents and NRI life, which aligns with the brand's target audience. However, the platform is TikTok and the location is unspecified, which may not fully meet the brand's requirements.
#5
Rupees_2_Dollars
Rupees_2_Dollars
@UCcY4keWg9r-ivOL927xpvBw
US
Bringing NRI humor to life, one meme at a time! 😄 #NRIMemes
Followers
663
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for male influencers based in the USA who have a significant following among NRIs (Non-Resident Indians)."
This influencer focuses on NRI humor, which aligns with the brand's target audience. However, the subscriber count is relatively low, and the location is unspecified, which may not fully meet the brand's requirements.
#6
Yati Mehta
Yati Mehta
@yatii_mehta
United Kingdom
UK EVENTS 🇬🇧 LONDON I LAUGHTER | LIFESTYLE Page managed by: @yatievents
Followers
30.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for male influencers based in the USA who have a significant following among NRIs (Non-Resident Indians)."
This influencer focuses on NRI life and humor, which aligns with the brand's target audience. However, the platform is Instagram and the location is unspecified, which may not fully meet the brand's requirements.