Influencers who focus on home improvement, interior design, architecture, and construction, based in NSW, Australia.

Product Positioning

The product in question is marble slabs, which can be used for kitchens, bathrooms, cladding, and outdoor construction. Marble is a high-end material known for its elegance, durability, and timeless appeal. In the existing market, marble slabs are positioned as premium products that add luxury and sophistication to any space. They are often associated with upscale home renovations, luxury real estate, and high-end architectural projects.

To enhance the product's positioning, the brand can emphasize the versatility of marble slabs, showcasing their use in various applications such as countertops, flooring, wall cladding, and outdoor features. Highlighting the unique patterns and colors of the marble can also attract customers looking for bespoke and personalized design elements.

Target Customers

The ideal customer profile for marble slabs includes:

• Homeowners: Individuals looking to renovate or upgrade their kitchens, bathrooms, or outdoor spaces with high-quality materials.
• Interior Designers and Architects: Professionals seeking premium materials for their design projects to create luxurious and aesthetically pleasing spaces.
• Real Estate Developers: Companies involved in high-end residential and commercial projects that require top-notch materials to attract affluent buyers.
• Luxury Property Owners: Owners of luxury properties who want to maintain or enhance the value and appeal of their homes with premium materials.

Illustrative examples:

• A homeowner in Sydney looking to remodel their kitchen with a luxurious marble countertop.
• An interior designer in Newcastle working on a high-end bathroom renovation project.
• A real estate developer in Wollongong constructing a luxury apartment complex.

Potential Influencer Matches

Home Renovation and DIY Influencers

These influencers often share content related to home improvement, renovation tips, and DIY projects. They can showcase the use of marble slabs in various home renovation projects, providing inspiration and practical advice to their followers.

Interior Design Influencers

Interior design influencers focus on aesthetics, design trends, and home decor. They can highlight the beauty and versatility of marble slabs in different design settings, from modern to classic styles.

Lifestyle Influencers

Lifestyle influencers cover a broad range of topics, including home decor, fashion, and travel. They can incorporate marble slabs into their content by featuring them in home tours, renovation updates, or outdoor living spaces.

Real Estate Influencers

Real estate influencers often showcase luxury properties and high-end real estate developments. They can emphasize the value and appeal of using marble slabs in premium properties.

Content Creation Ideas

General Ideas

• Before and After Transformations: Showcasing the dramatic impact of marble slabs in kitchen and bathroom renovations.
• DIY Tutorials: Step-by-step guides on how to install marble countertops or create marble feature walls.
• Design Inspiration: Curated posts featuring different ways to use marble slabs in various design styles and settings.

Creative Ideas

• Virtual Home Tours: Collaborate with influencers to create virtual tours of homes featuring marble slabs, highlighting their beauty and functionality.
• Outdoor Living Spaces: Content focused on using marble slabs in outdoor kitchens, patios, and garden features, emphasizing their durability and elegance.
• Marble Care Tips: Educational content on how to maintain and care for marble surfaces to keep them looking pristine.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and showcase the unique benefits of marble slabs.