Influencers who focus on business, market research, consumer behavior, and industry trends. They should have a strong presence on platforms like LinkedIn, Twitter, and YouTube.

Product Positioning

As a market research agency targeting large corporations like Unilever and Philips, your service is positioned to provide in-depth insights into consumer needs and market trends. This positioning emphasizes your expertise in understanding complex market dynamics and delivering actionable intelligence that can drive strategic decisions for major brands.

Target Customers

The ideal customer profile for your market research services includes:

• Large Corporations: Companies with diverse product lines and a global presence, such as Unilever and Philips.
• Marketing and Product Development Teams: Departments within these corporations that require detailed consumer insights to guide their strategies.
• Decision-Makers: Senior executives and managers who are responsible for strategic planning and market positioning.

Illustrative examples:

1. FMCG Companies: Brands like Procter & Gamble, Nestlé, and Johnson & Johnson.
2. Consumer Electronics: Companies like Samsung, Sony, and LG.
3. Healthcare and Pharmaceuticals: Firms like Pfizer, Johnson & Johnson, and GlaxoSmithKline.

Potential Influencer Matches

To effectively reach these target customers, consider collaborating with the following types of influencers:

1. Industry Experts and Analysts: Professionals who are well-respected in the fields of market research, consumer behavior, and business strategy. Their insights and endorsements can lend credibility to your services.
2. Business Influencers and Thought Leaders: Individuals with a strong following among corporate executives and decision-makers. They can help amplify your message to the right audience.
3. Corporate Consultants and Advisors: Influencers who specialize in advising large corporations on market trends and strategic planning. Their recommendations can drive interest in your services.

Content Creation Ideas

To engage your target audience and showcase your expertise, consider the following content topics and ideas:

1. Case Studies: Detailed analyses of how your market research has helped companies like Unilever and Philips make informed decisions and achieve business success.
2. Industry Reports: Comprehensive reports on current market trends, consumer behavior, and future predictions. These can be shared through whitepapers, webinars, and presentations.
3. Expert Interviews: Conversations with industry experts and thought leaders discussing the latest trends and insights in market research.
4. Infographics and Data Visualizations: Visual content that highlights key findings from your research in an easily digestible format.
5. Webinars and Workshops: Interactive sessions where you share your expertise and provide actionable insights to corporate decision-makers.

By leveraging these content ideas and collaborating with the right influencers, you can effectively position your market research services to attract and engage large corporations seeking to understand consumer needs and market trends.