Influencers who are founders of marketing agencies, have a large following (over 1 million), and regularly post educational content or courses about marketing.

Product Positioning

The user's query does not specify a particular product or service. However, given the focus on marketing influencers who are founders of marketing agencies and post educational content or courses, it can be inferred that the product or service is likely related to marketing education, tools, or services. The brand can be positioned as a thought leader in the marketing industry, offering valuable insights, strategies, and tools to help businesses and individuals improve their marketing efforts.

Target Customers

The ideal customer profile for this campaign would likely include:

• Marketing Professionals: Individuals working in marketing roles who are looking to enhance their skills and knowledge.
• Small Business Owners: Entrepreneurs who manage their own marketing efforts and are seeking expert advice and strategies.
• Marketing Students: Individuals studying marketing who are eager to learn from industry experts.
• Marketing Enthusiasts: People with a keen interest in marketing who follow industry trends and best practices.

Illustrative examples:

• A marketing manager at a mid-sized company looking to stay updated with the latest marketing trends.
• A small business owner who wants to improve their social media marketing strategy.
• A marketing student who is seeking practical knowledge and real-world examples to complement their academic studies.

Potential Influencer Matches

Based on the user's requirements, the ideal influencers would be:

• Founders of Marketing Agencies: These influencers have practical experience and credibility in the marketing industry. They can provide valuable insights and real-world examples.
• Educational Content Creators: Influencers who focus on creating educational content or courses about marketing. They can attract an audience that is eager to learn and improve their marketing skills.
• Influencers with Over 1 Million Followers/Subscribers: High follower count ensures a broad reach and significant impact.

Examples of potential influencers:

• Neil Patel: Co-founder of Neil Patel Digital, known for his educational content on SEO and digital marketing.
• Gary Vaynerchuk: Founder of VaynerMedia, known for his motivational and educational content on entrepreneurship and marketing.
• Rand Fishkin: Co-founder of Moz and SparkToro, known for his expertise in SEO and digital marketing.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

• Marketing Strategy Tutorials: Step-by-step guides on creating effective marketing strategies for different platforms (e.g., social media, email, content marketing).
• Case Studies and Success Stories: Real-world examples of successful marketing campaigns, highlighting the strategies and tactics used.
• Live Q&A Sessions: Interactive sessions where the influencer answers questions from their audience about marketing challenges and trends.
• Marketing Tool Reviews: In-depth reviews and tutorials on using various marketing tools and software.
• Industry Trends and Predictions: Insights into the latest marketing trends and predictions for the future of the industry.

By collaborating with influencers who meet these criteria, the brand can effectively reach its target audience and position itself as a leader in the marketing education space.