The brand is marketing electric bikes and scooters in Bangalore. Given the increasing focus on sustainable and eco-friendly transportation, the product can be positioned as a modern, environmentally conscious alternative to traditional petrol-based vehicles. Highlighting the cost savings on fuel, ease of maintenance, and contribution to reducing urban pollution can create a strong market fit. Additionally, emphasizing the convenience and suitability for urban commuting in a bustling city like Bangalore can attract a wide range of customers.
The ideal customer profile includes:
Illustrative examples:
By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience in Bangalore.
Extracted from Campaign Brief & Market Analysis