MyInfluencer
Brief

Famille enfant parent

Parents (mères et pères) âgés de 25 à 45 ans, actifs sur Instagram/TikTok, spécialisés dans le contenu familial.

Research Insight & Analysis

Product Positioning

To effectively position a brand, product, or service aimed at families with children, it is essential to emphasize values such as safety, quality, and family bonding. Highlighting features that promote convenience for parents while ensuring enjoyment and engagement for children can create a strong product-market fit. For new products, consider angles that focus on sustainability, educational benefits, or enhancing family experiences, as these resonate well with modern parents.

Target Customers

The ideal customer profile includes:

  • Parents of young children (ages 0-10): These parents are often looking for products that enhance their children's development and provide safe, enjoyable experiences.

  • Expecting parents: This group is interested in products that prepare them for parenthood, focusing on quality and safety.

  • Families with a focus on education: Parents who prioritize educational toys or resources that promote learning through play.

Illustrative examples include:

  • A mother seeking eco-friendly toys for her toddler.

  • A father looking for engaging educational apps for his preschooler.

  • Parents planning family outings and looking for products that enhance those experiences.

Potential Influencer Matches

Suitable types of influencers for this campaign include:

  • Parenting bloggers/vloggers: They can share personal experiences and product reviews, reaching a dedicated audience of parents seeking advice and recommendations.

  • Family lifestyle influencers: These influencers often showcase family activities, making them ideal for promoting products that enhance family life.

  • Educational content creators: Influencers who focus on educational content can effectively promote products that support learning and development for children.

Each type of influencer can connect with target customers through authentic storytelling and relatable content, fostering trust and engagement.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

  • "Day in the Life" videos: Show how the product fits into daily family routines, highlighting its benefits.

  • Educational challenges: Create fun challenges that encourage parents and children to engage with the product, promoting interaction and sharing on social media.

  • Safety tips for parents: Share informative content that positions the brand as a trusted resource for family safety and well-being.

  • User-generated content campaigns: Encourage customers to share their experiences with the product, creating a community around the brand.

These ideas can help generate buzz and foster a sense of community among parents, increasing the likelihood of viral engagement.

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