Femmes, 18-45 ans, secteur beauté et bien-être, présence sur Instagram/TikTok.

Product Positioning

Curvema, as a beauty and wellness brand, can be positioned as a holistic solution that emphasizes self-care, body positivity, and natural beauty. The market is increasingly leaning towards products that promote wellness and self-acceptance, making it essential for Curvema to highlight its unique selling propositions, such as natural ingredients, inclusivity, and a focus on enhancing individual beauty rather than conforming to societal standards.

To create a fresh angle, Curvema could emphasize the emotional and psychological benefits of its products, such as boosting confidence and promoting a positive self-image. Collaborating with wellness experts or psychologists could further enhance this positioning.

Target Customers

The ideal customer profile for Curvema includes:

• Demographics: Primarily women aged 18-35, but also inclusive of all genders and ages who are interested in beauty and wellness.

• Psychographics: Individuals who value self-care, are interested in natural and organic products, and are advocates for body positivity. They are likely to engage with brands that align with their values of inclusivity and sustainability.

• Illustrative Examples:

  • A 25-year-old woman who practices yoga and is active on social media, sharing her wellness journey.
  • A 30-year-old male influencer who promotes self-care routines and mental health awareness.
  • A beauty blogger who focuses on natural beauty products and has a diverse audience.

Potential Influencer Matches

To effectively reach the target customers, Curvema should consider collaborating with the following types of influencers:

• Wellness Influencers: These influencers focus on holistic health and self-care, making them ideal for promoting Curvema's wellness aspect. They can create content around the benefits of using Curvema products in daily routines.

• Beauty Influencers: Influencers who specialize in beauty can showcase how Curvema products enhance natural beauty. Their tutorials and reviews can help build credibility and attract a beauty-focused audience.

• Body Positivity Advocates: Collaborating with influencers who promote body positivity can resonate deeply with Curvema's brand values. They can share personal stories and encourage their followers to embrace their unique beauty.

• Micro-Influencers: Engaging with micro-influencers who have a dedicated and engaged following can lead to authentic connections with potential customers. Their recommendations often feel more personal and trustworthy.

Content Creation Ideas

To align with Curvema's brand and engage the target audience, consider the following content topics and ideas:

• Self-Care Routines: Create video content showcasing daily self-care routines that incorporate Curvema products, emphasizing relaxation and mental well-being.

• Before and After Transformations: Share user-generated content featuring real customers' experiences with Curvema products, highlighting their journey towards self-acceptance and beauty.

• Expert Interviews: Host live sessions or podcasts with wellness experts discussing the importance of self-care and how Curvema products can play a role in enhancing well-being.

• Challenges and Campaigns: Launch social media challenges encouraging users to share their self-love journeys, using a specific hashtag to create community engagement.

• Behind-the-Scenes Content: Share the story behind Curvema, including the inspiration for the brand, the sourcing of ingredients, and the commitment to sustainability, to build a deeper connection with the audience.

These strategies can help Curvema effectively engage with its target audience and establish a strong presence in the beauty and wellness market.