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Brief

"Influencers for Martial Arts, such as MMA, Kickboxing, etc. in JP"

Influencers for Martial Arts, such as MMA, Kickboxing, etc. in JP

Research Insight & Analysis

Product Positioning

The user's query is focused on finding influencers for martial arts, specifically MMA and Kickboxing, in Japan (JP). This suggests that the product or service is related to martial arts, which could include equipment, apparel, training programs, events, or supplements. The brand can be positioned as a premium or specialized provider in the martial arts niche, leveraging the popularity and cultural significance of martial arts in Japan. Emphasizing quality, authenticity, and performance can help differentiate the brand in a competitive market.

Target Customers

The ideal customer profile for this product would likely include:

  • Martial Arts Practitioners: Individuals actively training in MMA, Kickboxing, or other martial arts disciplines.
  • Fitness Enthusiasts: People interested in high-intensity workouts and combat sports for fitness purposes.
  • Martial Arts Fans: Fans who follow MMA and Kickboxing events and athletes.
  • Youth and Young Adults: Younger demographics who are more likely to engage with social media and follow influencers.

Illustrative examples:

  • A 25-year-old male who trains in MMA and follows major MMA events and athletes.
  • A 30-year-old female fitness enthusiast who incorporates kickboxing into her workout routine.
  • A 20-year-old college student who is a fan of MMA and follows fighters on social media.

Potential Influencer Matches

Types of Influencers

  1. Professional Fighters: MMA and Kickboxing athletes who have a strong following on social media. They can provide authentic endorsements and demonstrate the product in action.
  2. Fitness Influencers: Influencers who focus on high-intensity workouts and combat sports. They can reach a broader audience interested in fitness and health.
  3. Martial Arts Coaches and Trainers: Experts who provide training tips and techniques. They can lend credibility and authority to the product.
  4. Lifestyle Influencers: Influencers who incorporate martial arts into their lifestyle content. They can appeal to a wider audience and showcase the product in everyday use.

Example Influencers

  • A well-known Japanese MMA fighter with a large Instagram following.
  • A popular fitness YouTuber who regularly posts kickboxing workout routines.
  • A respected martial arts coach with a blog and active social media presence.
  • A lifestyle influencer who shares their journey in learning martial arts and fitness.

Content Creation Ideas

General Ideas

  • Product Reviews and Demonstrations: Influencers can review the product, highlighting its features and benefits, and demonstrate its use in training or competition.
  • Training Tips and Tutorials: Influencers can create content around training techniques, incorporating the product into their routines.
  • Behind-the-Scenes Content: Influencers can share behind-the-scenes footage of their training sessions, events, or daily routines, featuring the product.
  • User-Generated Content: Encourage followers to share their own experiences with the product using a specific hashtag.

Creative Ideas

  • Challenge Series: Create a series of challenges where influencers and their followers can participate, using the product. For example, a kickboxing combo challenge or a fitness endurance test.
  • Collaborative Workouts: Partner with multiple influencers to create collaborative workout videos or live sessions, showcasing the product.
  • Event Sponsorships: Sponsor local martial arts events or competitions and have influencers cover the event, providing exposure to the product.
  • Storytelling: Have influencers share personal stories about their martial arts journey and how the product has supported their progress and achievements.

By leveraging these strategies, the brand can effectively reach and engage with its target audience, driving awareness and sales through influencer marketing.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Martial Arts Influencers in Japan
Campaign Objectives
Looking for influencers in Japan who specialize in martial arts, particularly MMA and Kickboxing. Ideal influencers should have a strong presence in the martial arts community and be able to create engaging content related to these sports.
Influencer Persona
Influencers who are martial artists, trainers, or enthusiasts with a focus on MMA and Kickboxing. They should have a significant following in Japan and be active on social media platforms.
Content Themes
#MMAJapan #KickboxingJP #MartialArtsJapan
#1
RISE公式チャンネル
RISE公式チャンネル
@UCcPVn1ydbDjcBmUE9nWrfsA
JP
RISE公式チャンネルでは過去の試合映像・大会告知動画(Trailer)・選手の内面にフォーカスしたオリジナル番組(INSIDE RISE、BORN TO BE HEROES)などを公開しています。 ☆RISEとは? “昇る・上を目指す”を意味する。 スピーディ・アグレッシブをコンセプトに強者を集め、最強を決める! ライブ感を重視してお客様も熱狂。 まさに誰もが興奮出来るリアルファイティングエンターティメント! What’s RISE? RISE means "RISING" RISE decide the strongest one a wang strong fighters with speedy and aggressive. mIt’s important for the audience to excited live! Everyone can be excitded Real fighting entertainment!
Followers
196.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers in Japan who specialize in martial arts, particularly MMA and Kickboxing. Ideal influencers should have a strong presence in the martial arts community and be able to create engaging content related to these sports."
The channel focuses on RISE, a Japanese kickboxing organization, and has a significant following in Japan. This aligns well with the brand's focus.
#2
Chris Willson Photography
Chris Willson Photography
@chriswillsonphotography
JP
Photographer and videographer based in Okinawa, Japan.
Followers
2.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers in Japan who specialize in martial arts, particularly MMA and Kickboxing. Ideal influencers should have a strong presence in the martial arts community and be able to create engaging content related to these sports."
This influencer is based in Japan and covers martial arts content, including karate and martial arts in Okinawa. They align well with the brand's requirements and content ideas.
#3
judo_and_sambo
judo_and_sambo
@UCGlgBCafXb-C3eJtkbqIssA
RU
АВТОР КАНАЛА (J_A_S) Здесь вы найдете все про самбо и дзюдо.🥋 Телеграмм judo_and_sambo09💎 Монтирую в cap cup Поддержать канал финансово 💰💸 https://www.donationalerts.com/r/judo_and_sambo Подпишитесь на наш канал в Дзене - J_A_S🎌 10000✅ 12.12.2022 25000✅ 15.12.2023 50000⬜ 100000⬜❤️
Followers
31.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers in Japan who specialize in martial arts, particularly MMA and Kickboxing. Ideal influencers should have a strong presence in the martial arts community and be able to create engaging content related to these sports."
This influencer has a strong presence in the martial arts community, specifically in sambo and judo, which aligns well with the brand's focus. Their content style and tone are suitable for the brand's desired style.
#4
成金饅頭
成金饅頭
@skymaverick.jp
JP
I respect all martial artists すべての格闘家をリスペクト
Followers
12.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers in Japan who specialize in martial arts, particularly MMA and Kickboxing. Ideal influencers should have a strong presence in the martial arts community and be able to create engaging content related to these sports."
The channel focuses on various martial arts and has a moderate following, but it is based in Japan and aligns well with the brand's focus.
#5
Benjamin Moriniere - Stay Humble, Kick Hard
Benjamin Moriniere - Stay Humble, Kick Hard
@UCLH7XZnLwzejQefrcrmT_bg
JP
Educating, Entertaining and Challening the Status Quo in Martial Arts. This is channel for Professor Benjamin Moriniere and Moriniere Martial Arts Academy. This channel includes: + Martial Arts Education, Entertainment, Tips and Highlights. + Martial Arts Tutorials, Highlights, Video Memes. + Lessons learned through the Daily Challenges of business, competition, travel, networking throughout the martial arts and entertainment world. + Motivational videos for Martial Artists and Martial-Entrepreneurs.
Followers
954
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers in Japan who specialize in martial arts, particularly MMA and Kickboxing. Ideal influencers should have a strong presence in the martial arts community and be able to create engaging content related to these sports."
The influencer focuses on martial arts education and entertainment and is based in Japan. They align well with the brand's requirements and content ideas.
#6
That's why MMA!
That's why MMA!
@UC3MKthObYINWXgPuNbjpsmQ
US
The hardest and spectacular part of MMA (Mixed Martial Arts), That's why MMA! The world of MMA and Boxing is wide and bright! Contact us e-mail: fighthypeall@gmail.com
Followers
3.3M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for influencers in Japan who specialize in martial arts, particularly MMA and Kickboxing. Ideal influencers should have a strong presence in the martial arts community and be able to create engaging content related to these sports."
The channel focuses on MMA and boxing content and has a significant following, but it is based in the US and does not have a specific focus on Japan.