Influencers who are martial artists, trainers, or enthusiasts with a focus on MMA and Kickboxing. They should have a significant following in Japan and be active on social media platforms like Instagram, TikTok, and YouTube.

Product Positioning

The user's query is focused on finding influencers for martial arts, specifically MMA and Kickboxing, in Japan (JP). This suggests that the product or service is related to martial arts, which could include training programs, equipment, apparel, events, or even digital content like tutorials and fitness plans.

In the existing market, martial arts have a strong following, with MMA and Kickboxing being particularly popular due to their dynamic and competitive nature. Positioning the product as high-quality, authentic, and endorsed by respected figures in the martial arts community can help it stand out. Emphasizing aspects like durability, performance enhancement, and cultural relevance can also be beneficial.

Target Customers

The ideal customer profile for this product would likely include:

• Martial Arts Practitioners: Individuals actively training in MMA, Kickboxing, or other martial arts disciplines. They are looking for gear, training programs, and content to improve their skills.
• Fitness Enthusiasts: People interested in high-intensity workouts and looking for new ways to stay fit. They may not be professional fighters but enjoy the training routines of martial arts.
• Fans of Martial Arts: Individuals who follow MMA and Kickboxing events, athletes, and trends. They are likely to purchase merchandise and attend events.
• Youth and Young Adults: Typically aged between 18-35, this demographic is highly active on social media and influenced by trends and endorsements from popular figures.

Potential Influencer Matches

Professional Fighters

• MMA Fighters: Well-known MMA fighters in Japan can provide authenticity and credibility. Their endorsement can attract serious practitioners and fans.
• Kickboxers: Similar to MMA fighters, professional kickboxers can appeal to those specifically interested in this discipline.

Fitness Influencers

• Martial Arts Trainers: Influencers who are trainers or coaches in martial arts can create content around training techniques, gear reviews, and fitness tips.
• Fitness Models: Influencers who focus on high-intensity workouts and have a following interested in fitness and health can help reach a broader audience.

Content Creators

• YouTubers and Streamers: Content creators who focus on martial arts, fitness, or sports can create engaging videos, tutorials, and live streams.
• Instagram Influencers: Influencers who post about their training routines, fitness journeys, and martial arts events can reach a visually-driven audience.

Content Creation Ideas

General Ideas

• Training Tutorials: Step-by-step guides on various techniques in MMA and Kickboxing.
• Gear Reviews: Honest reviews of martial arts equipment and apparel.
• Event Coverage: Behind-the-scenes content from martial arts events and competitions.

Creative Ideas

• Challenge Series: Influencers can create challenge videos where they try out different martial arts techniques or workouts.
• Transformation Stories: Documenting the fitness journey of individuals who have transformed their bodies and skills through martial arts.
• Interactive Q&A: Live sessions where influencers answer questions from their followers about training, gear, and martial arts culture.

By leveraging these types of influencers and content ideas, the marketing campaign can effectively reach and engage the target audience, driving interest and sales for the product or service.