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Brief

"Influencers for Martial Arts, such as MMA, Kickboxing, etc. in JP"

Influencers for Martial Arts, such as MMA, Kickboxing, etc. in JP

Research Insight & Analysis

Product Positioning

The user's query is focused on finding influencers for martial arts, specifically MMA and Kickboxing, in Japan (JP). This suggests that the product or service is related to martial arts, which could include training programs, equipment, apparel, events, or even digital content like tutorials and fitness plans.

In the existing market, martial arts have a strong following, with MMA and Kickboxing being particularly popular due to their dynamic and competitive nature. Positioning the product as high-quality, authentic, and endorsed by respected figures in the martial arts community can help it stand out. Emphasizing aspects like durability, performance enhancement, and cultural relevance can also be beneficial.

Target Customers

The ideal customer profile for this product would likely include:

  • Martial Arts Practitioners: Individuals actively training in MMA, Kickboxing, or other martial arts disciplines. They are looking for gear, training programs, and content to improve their skills.
  • Fitness Enthusiasts: People interested in high-intensity workouts and looking for new ways to stay fit. They may not be professional fighters but enjoy the training routines of martial arts.
  • Fans of Martial Arts: Individuals who follow MMA and Kickboxing events, athletes, and trends. They are likely to purchase merchandise and attend events.
  • Youth and Young Adults: Typically aged between 18-35, this demographic is highly active on social media and influenced by trends and endorsements from popular figures.

Potential Influencer Matches

Professional Fighters

  • MMA Fighters: Well-known MMA fighters in Japan can provide authenticity and credibility. Their endorsement can attract serious practitioners and fans.
  • Kickboxers: Similar to MMA fighters, professional kickboxers can appeal to those specifically interested in this discipline.

Fitness Influencers

  • Martial Arts Trainers: Influencers who are trainers or coaches in martial arts can create content around training techniques, gear reviews, and fitness tips.
  • Fitness Models: Influencers who focus on high-intensity workouts and have a following interested in fitness and health can help reach a broader audience.

Content Creators

  • YouTubers and Streamers: Content creators who focus on martial arts, fitness, or sports can create engaging videos, tutorials, and live streams.
  • Instagram Influencers: Influencers who post about their training routines, fitness journeys, and martial arts events can reach a visually-driven audience.

Content Creation Ideas

General Ideas

  • Training Tutorials: Step-by-step guides on various techniques in MMA and Kickboxing.
  • Gear Reviews: Honest reviews of martial arts equipment and apparel.
  • Event Coverage: Behind-the-scenes content from martial arts events and competitions.

Creative Ideas

  • Challenge Series: Influencers can create challenge videos where they try out different martial arts techniques or workouts.
  • Transformation Stories: Documenting the fitness journey of individuals who have transformed their bodies and skills through martial arts.
  • Interactive Q&A: Live sessions where influencers answer questions from their followers about training, gear, and martial arts culture.

By leveraging these types of influencers and content ideas, the marketing campaign can effectively reach and engage the target audience, driving interest and sales for the product or service.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Martial Arts Influencers in Japan
Campaign Objectives
Looking for influencers in Japan who specialize in martial arts, particularly MMA and Kickboxing. Ideal influencers should have a strong presence in the martial arts community and be able to create engaging content related to MMA and Kickboxing.
Influencer Persona
Influencers who are martial artists, trainers, or enthusiasts with a focus on MMA and Kickboxing. They should have a significant following in Japan and be active on social media platforms like Instagram, TikTok, and YouTube.
Content Themes
#MMAJapan #KickboxingJP #MartialArtsJapan
#1
Jeff Chan MMAShredded
Jeff Chan MMAShredded
@UCt1ZR07apYANZ3MmlbipIXg
CA
Hey, my name's Jeff Chan and I am a mixed martial artist fighting for ONE Championship. MMAShredded is your #1 source for striking and grappling tutorials, breakdowns, fighter workouts, drills, strength and conditioning, and intense sparring. Come join the community made for all martial artists, whether your background or interests lie in Muay Thai, kickboxing, wrestling, BJJ, TKD, or much more...
Followers
685.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers in Japan who specialize in martial arts, particularly MMA and Kickboxing. Ideal influencers should have a strong presence in the martial arts community and be able to create engaging content related to MMA and Kickboxing."
This influencer has a strong presence in the MMA community and creates content that aligns well with the brand's desired style and content ideas. They are a good fit for promoting martial arts-related products.
#2
UFC FIGHT PASS
UFC FIGHT PASS
@UCPQDDlGe7lbgmEJ0ge7a_JA
US
Experience UFC live, 200+ Live Events, the World's Largest Combat Sports Library, Originals, Podcasts and more with UFC FIGHT PASS, the digital subscription service of the UFC. Sign Up Now: https://ufc.ac/3AofDIW
Followers
495.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers in Japan who specialize in martial arts, particularly MMA and Kickboxing. Ideal influencers should have a strong presence in the martial arts community and be able to create engaging content related to MMA and Kickboxing."
This influencer has a significant following and focuses on MMA, which aligns well with the brand's target audience. Their content style and focus on UFC make them a strong fit for the campaign.
#3
TheSquaredCircle
TheSquaredCircle
@UCHTtJidVzs6Zh7iQczztoYw
GB
Welcome to my channel, TheSquaredcircle where I discuss all things MMA and boxing! I am a combat sports fan from London sharing my passion for boxing and MMA with fans! 🚨Official UFC MEDIA I talk about different topics each video which include analysis of fights, pre-contest breakdowns and predictions and I keep my audience updated with the latest news in the boxing and UFC worlds. My aim is to create videos which are both fun and educational as I try to connect with my audience as much as possible through videos, shorts, community posts and weekly livestreams! On my livestreams I play UFC 4 whilst connecting with my audience.
Followers
614.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers in Japan who specialize in martial arts, particularly MMA and Kickboxing. Ideal influencers should have a strong presence in the martial arts community and be able to create engaging content related to MMA and Kickboxing."
This influencer has a strong presence in the MMA community and creates content that aligns well with the brand's desired style and content ideas. They are a good fit for promoting martial arts-related products.
#4
G-U-I-L-T-Y ☆
G-U-I-L-T-Y ☆
@lkz_edit
FR
Military Wife 👆🏻
Followers
11.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers in Japan who specialize in martial arts, particularly MMA and Kickboxing. Ideal influencers should have a strong presence in the martial arts community and be able to create engaging content related to MMA and Kickboxing."
This influencer has a moderate following and focuses on MMA in Japan, which aligns well with the brand's target audience. Their content style and focus on MMA fighters make them a good fit for the campaign.
#5
The Land
The Land
@thelandlv
US
🌐Welcome to The Land🌐 🌐New mma based podcasts every week🌐
Followers
14.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for influencers in Japan who specialize in martial arts, particularly MMA and Kickboxing. Ideal influencers should have a strong presence in the martial arts community and be able to create engaging content related to MMA and Kickboxing."
This influencer focuses on MMA and has a moderate following, which aligns well with the brand's target audience. Their content style and focus on Japanese MMA fighters make them a good fit for the campaign.
#6
ʙᴀᴅɢᴜʏᴇɴᴊᴏʏᴇʀ
ʙᴀᴅɢᴜʏᴇɴᴊᴏʏᴇʀ
@badguyenjoyer
CA
[The Alex Caceres fan] trees for now river later..
Followers
23.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for influencers in Japan who specialize in martial arts, particularly MMA and Kickboxing. Ideal influencers should have a strong presence in the martial arts community and be able to create engaging content related to MMA and Kickboxing."
This influencer focuses on MMA and has a moderate following, which aligns well with the brand's target audience. Their content style and focus on Japanese MMA fighters make them a good fit for the campaign.