MyInfluencer
Sign Up For FREE
Brief

"Size: Micro-influencer with 5,000 to 50,000 followers Audience: Car-oriented followers, with a significant following based in Maryland Age: Influencer aged early 20’s to early 40’s Location: Based in or near Laurel, Maryland, no further than 20 miles away Qualities: Love for cars, creative, upbeat, and energetic content Campaign Goals: Highlight West Laurel Exxon's trusted and affordable services. Engage and appeal to people aged 20-40, especially car enthusiasts or car owners. Drive traffic to the shop by encouraging followers to visit What We’re Looking For: An influencer with a genuine love for cars and car maintenance. Creative, energetic, and engaging content that captures the essence of our services. Authentic promotion that resonates with your audience."

Size: Micro-influencer with 5,000 to 50,000 followers Audience: Car-oriented followers, with a significant following based in Maryland Age: Influencer aged early 20’s to early 40’s Location: Based in or near Laurel, Maryland, no further than 20 miles away Qualities: Love for cars, creative, upbeat, and energetic content Campaign Goals: Highlight West Laurel Exxon's trusted and affordable services. Engage and appeal to people aged 20-40, especially car enthusiasts or car owners. Drive traffic to the shop by encouraging followers to visit What We’re Looking For: An influencer with a genuine love for cars and car maintenance. Creative, energetic, and engaging content that captures the essence of our services. Authentic promotion that resonates with your audience.

Research Insight & Analysis

Product Positioning

West Laurel Exxon is positioned as a trusted and affordable service provider for car maintenance and repair. The brand can leverage its reputation for reliability and cost-effectiveness to appeal to car enthusiasts and everyday car owners who prioritize quality service without breaking the bank. Emphasizing the local, community-oriented nature of the business can also help build a strong connection with potential customers in the Laurel, Maryland area.

Target Customers

The ideal customer profile for West Laurel Exxon includes:

  • Age Group: 20-40 years old
  • Location: Primarily based in or near Laurel, Maryland
  • Interests: Car enthusiasts, car owners, individuals interested in car maintenance and repair
  • Demographics: Both male and female, likely to be working professionals or young families who rely on their vehicles for daily commuting and activities

Illustrative Examples

  1. Young Professional: A 28-year-old IT specialist who commutes daily and needs reliable car maintenance services.
  2. Young Family: A 35-year-old parent who values affordable and trustworthy car services to ensure the family car is always in top condition.
  3. Car Enthusiast: A 22-year-old car enthusiast who enjoys modifying and maintaining their vehicle and seeks expert advice and services.

Potential Influencer Matches

Micro-Influencers

  1. Local Car Enthusiasts: Influencers who have a genuine passion for cars and regularly post about car maintenance, modifications, and local car events. Their followers are likely to trust their recommendations for car services.
  2. Lifestyle Influencers: Influencers who focus on daily life, including commuting, family activities, and local businesses. They can highlight the convenience and reliability of West Laurel Exxon for their followers.
  3. Tech and Gadget Reviewers: Influencers who review car gadgets and accessories. They can integrate car maintenance tips and services into their content, appealing to tech-savvy car owners.

Specific Requirements

  • Follower Count: 5,000 to 50,000 followers
  • Location: Based in or near Laurel, Maryland, no further than 20 miles away
  • Age: Early 20’s to early 40’s
  • Qualities: Love for cars, creative, upbeat, and energetic content

Content Creation Ideas

General Ideas

  1. Service Reviews: Influencers can visit West Laurel Exxon and document their experience, highlighting the quality and affordability of the services.
  2. Maintenance Tips: Influencers can share car maintenance tips and tricks, incorporating West Laurel Exxon as their go-to service provider.
  3. Customer Testimonials: Influencers can interview satisfied customers, showcasing real-life experiences and building trust.

Creative Ideas

  1. Before and After: Influencers can create engaging before-and-after content showing the transformation of their car after a service at West Laurel Exxon.
  2. DIY vs. Professional: Influencers can compare DIY car maintenance with professional services, emphasizing the benefits of choosing West Laurel Exxon.
  3. Local Car Meetups: Influencers can organize or participate in local car meetups, promoting West Laurel Exxon as a sponsor and trusted service provider.

By collaborating with the right influencers and creating engaging, authentic content, West Laurel Exxon can effectively reach and resonate with its target audience, driving traffic to the shop and building a loyal customer base.

Curated Influencer List
#1
Laji
Laji
@respecttheroar
US
25 | Maryland 🦀 @respecttheroar on IG
Followers
7.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Seeking micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a genuine love for cars, be creative, energetic, and produce engaging content. The goal is to highlight West Laurel Exxon's trusted and affordable car services, engaging car enthusiasts or car owners aged 20-40, and driving traffic to the shop."
This influencer is a car enthusiast based in Maryland with engaging content. Their follower count is within the required range, making them a good fit for the campaign.
#2
STI Franco
STI Franco
@sti_franco
US
🚘 2021 Subaru STI 📍Maryland 🇸🇻 Salvadoreño
Followers
70.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Seeking micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a genuine love for cars, be creative, energetic, and produce engaging content. The goal is to highlight West Laurel Exxon's trusted and affordable car services, engaging car enthusiasts or car owners aged 20-40, and driving traffic to the shop."
This influencer is a car enthusiast with a substantial following and engaging content. They are based in Maryland, making them a good fit for the campaign.
#3
Tee
Tee
@reidish2
US
You like cars too?
Followers
22.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Seeking micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a genuine love for cars, be creative, energetic, and produce engaging content. The goal is to highlight West Laurel Exxon's trusted and affordable car services, engaging car enthusiasts or car owners aged 20-40, and driving traffic to the shop."
This influencer has a strong focus on cars and car-related content, which aligns well with the brand's target audience. However, their location is not specified, making it difficult to confirm if they meet the location requirement.
#4
Devon moran
Devon moran
@devonmoran0
US
Maryland 19 premium pp1 401A coyote Instagram - _.ddeevon._
Followers
11.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Seeking micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a genuine love for cars, be creative, energetic, and produce engaging content. The goal is to highlight West Laurel Exxon's trusted and affordable car services, engaging car enthusiasts or car owners aged 20-40, and driving traffic to the shop."
This influencer has a strong focus on cars and car-related content, which aligns well with the brand's target audience. However, their location is not specified, making it difficult to confirm if they meet the location requirement.
#5
chequanlaosi
chequanlaosi
@chequanlaosi
US
Follow me to learn more car knowledge!
Followers
1.3M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Seeking micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a genuine love for cars, be creative, energetic, and produce engaging content. The goal is to highlight West Laurel Exxon's trusted and affordable car services, engaging car enthusiasts or car owners aged 20-40, and driving traffic to the shop."
This influencer has a large following and produces engaging car-related content. However, their follower count exceeds the micro-influencer range specified by the brand.
#6
Evan
Evan
@evan.carss
US
📍Maryland Daily Supercar Content 16
Followers
29.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Seeking micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a genuine love for cars, be creative, energetic, and produce engaging content. The goal is to highlight West Laurel Exxon's trusted and affordable car services, engaging car enthusiasts or car owners aged 20-40, and driving traffic to the shop."
This influencer has a strong focus on supercars and car content, which aligns well with the brand's target audience. However, their location is not specified, making it difficult to confirm if they meet the location requirement.