Massachusetts-based lifestyle influencers who post about alcohol and other topics, active on Instagram or TikTok.

Product Positioning

The product in question is likely an alcoholic beverage or a related service, given the focus on influencers who post about alcohol. To position this product effectively in the Massachusetts market, it should be associated with lifestyle and social experiences, emphasizing quality, taste, and the social aspect of responsibly. Highlighting local culture and events in Massachusetts can also create a strong connection with the audience.

Target Customers

The ideal customer profile would include:

• Young Professionals: Individuals aged 25-35 who enjoy socializing and are interested in trying new and premium alcoholic beverages.
• Social Enthusiasts: People who frequently attend social events, parties, and gatherings, and are active on social media.
• Culinary Adventurers: Those who appreciate pairing drinks with food and are interested in exploring new flavors and experiences.

Potential Influencer Matches

• Lifestyle Influencers: These influencers often share content about their daily lives, including social outings and events. They can effectively showcase the product in a natural setting, appealing to young professionals and social enthusiasts.

• Food and Beverage Bloggers: Influencers who focus on culinary experiences can highlight the product's taste and pairing potential, attracting culinary adventurers.

• Local Event Hosts: Influencers who are known for organizing or attending local events in Massachusetts can promote the product as part of the local culture and social scene.

Content Creation Ideas

• Tasting Sessions: Collaborate with influencers to host virtual or in-person tasting sessions, where they share their experiences and impressions of the product.

• Mixology Tutorials: Create content around unique cocktail recipes using the product, encouraging followers to try them at home.

• Event Highlights: Partner with influencers to cover local events where the product is featured, showcasing its role in enhancing social experiences.

• Behind-the-Scenes Stories: Share the story of the product's creation, including any local ingredients or cultural inspirations, to build a deeper connection with the audience.