Education and marketing influencers, aged 25-40, based in Arizona, active on Instagram, LinkedIn, and YouTube.

Product Positioning

The query suggests a focus on a marketing program, specifically the "Influencer Masters in Marketing" at the University of Arizona's Eller College of Management. This program can be positioned as a leading educational opportunity for aspiring marketers who want to specialize in influencer marketing. The program can be marketed as a comprehensive curriculum that combines theoretical knowledge with practical skills, preparing students to excel in the rapidly evolving field of influencer marketing.

Target Customers

The ideal customer profile for this program includes:

• Aspiring Marketers: Individuals looking to enter the marketing field with a focus on influencer marketing.
• Marketing Professionals: Current marketing professionals seeking to enhance their skills and knowledge in influencer marketing.
• Business Owners: Entrepreneurs who want to leverage influencer marketing to grow their businesses.
• Students: Recent graduates interested in pursuing a career in marketing with a specialization in influencer strategies.

Potential Influencer Matches

To promote this program, the following types of influencers would be suitable:

• Educational Influencers: Influencers who focus on educational content and career advice, as they can effectively reach students and professionals looking to advance their careers.
• Marketing Experts: Influencers with a strong background in marketing who can provide insights and endorsements for the program.
• Business Influencers: Entrepreneurs and business leaders who can highlight the importance of influencer marketing in business growth.

Each type of influencer can reach the target customers by sharing personal experiences, success stories, and the benefits of enrolling in the program.

Content Creation Ideas

• Success Stories: Share testimonials and success stories from alumni who have completed the program and achieved significant career advancements.
• Webinars and Workshops: Host online sessions with marketing experts and program faculty to discuss the latest trends in influencer marketing.
• Behind-the-Scenes Content: Provide a glimpse into the program's curriculum, faculty, and campus life to attract potential students.
• Interactive Q&A Sessions: Organize live Q&A sessions with current students and alumni to answer questions and provide insights into the program.

These content ideas align with the program's brand and have the potential to engage and attract the target audience effectively.