Mères, 25-40 ans, spécialisées en maternité et parentalité, présence sur Instagram/TikTok.

Product Positioning

To effectively position a product or service aimed at mothers of babies (maman de bb), it is essential to focus on the unique needs and challenges faced by this demographic. The product should emphasize safety, convenience, and support for new parents. Highlighting features such as organic materials, ease of use, and multifunctionality can resonate well with this audience.

For new products, consider positioning them as essential tools that simplify parenting, enhance bonding experiences, or promote healthy development. Fresh angles could include sustainability, community support, or innovative technology that aids in childcare.

Target Customers

The ideal customer profile for this campaign includes:

• New Mothers: Women aged 25-35 who have recently given birth and are navigating the early stages of motherhood.

• Expectant Mothers: Women in their late pregnancy stages who are preparing for the arrival of their baby and seeking products that will ease their transition into motherhood.

• Health-Conscious Parents: Parents who prioritize organic and eco-friendly products for their children, often looking for brands that align with their values.

Illustrative examples include:

• A 30-year-old first-time mother who is active on social media and seeks advice and product recommendations from fellow moms.

• A 28-year-old expectant mother who participates in prenatal classes and is part of online parenting forums.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Mommy Bloggers: Influencers who share personal experiences and product reviews related to motherhood. They can create relatable content that resonates with new and expectant mothers.

• Parenting Experts: Professionals such as pediatricians or child psychologists who can provide credible information and endorse products that promote child development and well-being.

• Lifestyle Influencers: Influencers who focus on family life and parenting tips. Their broad reach can attract a diverse audience of parents looking for inspiration and advice.

• Micro-Influencers: Individuals with smaller but highly engaged followings. They often have a more personal connection with their audience, making their recommendations more impactful.

Content Creation Ideas

To engage the target audience and promote the product effectively, consider the following content topics and ideas:

• Parenting Tips and Hacks: Create content that offers practical advice for new parents, such as sleep training tips or meal prep ideas for busy moms.

• Product Demonstrations: Showcase how the product works in real-life scenarios, highlighting its benefits and ease of use.

• Personal Stories: Share testimonials or stories from real mothers about their experiences with the product, fostering a sense of community and trust.

• Interactive Challenges: Launch social media challenges that encourage mothers to share their parenting moments using the product, creating user-generated content.

• Expert Interviews: Feature discussions with parenting experts on relevant topics, providing valuable insights and establishing authority in the niche.

By focusing on these strategies, the marketing campaign can effectively connect with the target audience and drive engagement.