Mères, 20-40 ans, spécialisées en maternité, actives sur Instagram/TikTok.

Product Positioning

To effectively position a product or service aimed at mothers of babies (maman de bb), it is essential to focus on the unique needs and challenges faced by this demographic. Products that cater to convenience, safety, and nurturing will resonate well. Emphasizing quality, ease of use, and the emotional connection between mother and child can create a strong market presence.

For new products, consider positioning them as innovative solutions that simplify parenting tasks or enhance the bonding experience. Highlighting testimonials from other mothers can also strengthen credibility and appeal.

Target Customers

The ideal customer profile for this campaign includes:

• New Mothers: Women who have recently given birth and are navigating the early stages of motherhood. They are often looking for products that simplify their daily routines.

• Expectant Mothers: Women who are preparing for childbirth and are interested in products that will help them during pregnancy and after delivery.

• Health-Conscious Mothers: Mothers who prioritize organic, natural, and safe products for their babies, often seeking out brands that align with their values.

• Tech-Savvy Mothers: Mothers who are comfortable using technology and are interested in smart products that can assist in parenting.

Potential Influencer Matches

1. Parenting Bloggers: These influencers often share personal experiences and product reviews, making them relatable to new mothers. Their established trust can drive engagement and conversions.

2. Mommy Vloggers: Video content creators who document their parenting journey can showcase products in real-life scenarios, providing authentic endorsements that resonate with their audience.

3. Health and Wellness Influencers: Influencers focused on health can promote products that emphasize safety and well-being, appealing to health-conscious mothers.

4. Lifestyle Influencers: Those who cover a broad range of topics, including family life, can introduce products to a wider audience, showcasing how they fit into everyday life.

Content Creation Ideas

• "Day in the Life" Videos: Showcase how the product fits into the daily routine of a mother, highlighting its benefits in real-time.

• Product Comparison Posts: Create content that compares your product with competitors, emphasizing unique features and benefits.

• Expert Interviews: Feature pediatricians or parenting experts discussing the importance of certain products, adding credibility.

• User-Generated Content Campaigns: Encourage customers to share their experiences with the product on social media, creating a community around the brand.

• Challenges and Tips: Share common parenting challenges and how the product can help solve them, providing valuable content that encourages sharing.

By focusing on these strategies, the campaign can effectively reach and engage the target audience, driving awareness and sales.