Influencers in medicine or finance, aged 25-45, active on Instagram, Twitter, or LinkedIn, sharing personal stories or expert insights.

Product Positioning

The campaign focuses on raising awareness about cancer and financial toxicity, which are critical issues in both the medical and financial sectors. The product or service can be positioned as a vital resource or support system for individuals dealing with the financial burdens of cancer treatment. This positioning can highlight the importance of financial planning and support for cancer patients, making it relevant to both healthcare and financial audiences.

Target Customers

The ideal customer profile includes:

• Cancer patients and survivors who are navigating the financial challenges of treatment.
• Family members and caregivers of cancer patients who are involved in financial decision-making.
• Healthcare professionals who are interested in the intersection of medicine and finance.
• Financial advisors and planners who specialize in healthcare-related financial planning.

Illustrative examples:

• A middle-aged cancer survivor looking for financial advice to manage ongoing medical expenses.
• A young professional caregiver seeking resources to support a family member with cancer.
• A healthcare provider interested in offering financial guidance to patients.

Potential Influencer Matches

• Medical Influencers: Doctors, oncologists, or healthcare professionals who have a strong following and can provide credible insights into cancer treatment and its financial implications.

• Financial Influencers: Personal finance experts or financial advisors who focus on healthcare costs and can offer practical advice on managing financial toxicity.

• Patient Advocates: Cancer survivors or patient advocates who share personal stories and experiences, making the campaign relatable and authentic.

These influencers can effectively reach the target customers by leveraging their expertise and personal experiences to educate and engage their audiences.

Content Creation Ideas

• Educational Series: Create a series of posts or videos explaining financial toxicity, its impact on cancer patients, and strategies to mitigate it.

• Personal Stories: Share testimonials from cancer survivors who have successfully managed financial challenges, highlighting the emotional and practical aspects.

• Expert Interviews: Conduct interviews with healthcare professionals and financial advisors to provide expert insights and advice.

• Interactive Q&A Sessions: Host live sessions where followers can ask questions about cancer-related financial issues and receive real-time advice.

These content ideas aim to inform, engage, and empower the audience, potentially leading to increased awareness and support for the campaign.