Male influencers aged 18-35 who focus on men's fashion, shopping hauls, and lifestyle content. Active on Instagram, TikTok, and YouTube.

Product Positioning

The query suggests a focus on men's clothing available on an overseas shopping platform. To position this product effectively in the market, consider emphasizing the following aspects:

• Quality and Style: Highlight the quality of the materials and the stylish designs that cater to modern men's fashion.
• Global Appeal: Emphasize the international availability and the unique styles that may not be found in local markets.
• Convenience: Stress the ease of shopping online and the platform's user-friendly interface, along with any special features like fast shipping or easy returns.

Target Customers

Based on the positioning, the ideal customer profile would include:

• Young Professionals: Men aged 25-40 who are looking for stylish and professional attire for work and social events.
• Fashion Enthusiasts: Individuals who are keen on keeping up with the latest fashion trends and are willing to explore international brands.
• Online Shoppers: Customers who prefer the convenience of online shopping and are comfortable with purchasing clothing from overseas platforms.

Illustrative examples:

• A 30-year-old marketing executive who needs a versatile wardrobe for both office and casual outings.
• A 28-year-old tech professional who enjoys experimenting with different fashion styles and values unique, high-quality clothing.
• A 35-year-old entrepreneur who frequently travels and prefers the convenience of online shopping for his fashion needs.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Fashion Bloggers/Vloggers: Influencers who specialize in men's fashion and regularly share styling tips, outfit ideas, and fashion hauls. They can showcase the clothing in various settings, demonstrating its versatility and appeal.
• Lifestyle Influencers: Individuals who focus on a broader lifestyle niche, including fashion, travel, and daily routines. They can integrate the clothing into their content, highlighting its practicality and style.
• Professional Influencers: Business professionals who share insights on career growth, productivity, and professional attire. They can emphasize the clothing's suitability for a professional environment.

Content Creation Ideas

To align with the brand and potentially go viral, consider the following content topics and ideas:

• Styling Challenges: Create a series where influencers style different outfits using the clothing from the platform, showcasing its versatility and encouraging audience participation.
• Behind-the-Scenes: Share behind-the-scenes content of the design and manufacturing process, emphasizing the quality and craftsmanship of the clothing.
• Customer Testimonials: Feature real customers sharing their experiences with the clothing and the shopping platform, adding authenticity and trust.
• Seasonal Lookbooks: Collaborate with influencers to create seasonal lookbooks, highlighting the latest trends and how to incorporate the clothing into various seasonal outfits.
• Interactive Q&A Sessions: Host live Q&A sessions with influencers where they answer fashion-related questions and provide styling advice using the clothing from the platform.

By leveraging these strategies, the brand can effectively position itself in the market, reach its target customers, and create engaging content that resonates with the audience.