Male influencers in relationships who create content about romantic gestures, gift ideas, and relationship tips. They should be active on Instagram, TikTok, and YouTube and have an audience that values romantic gestures.

Product Positioning

The product in question appears to be a flower delivery service aimed at men who want to please the women they love by sending flowers for no particular reason. This service can be positioned as a thoughtful and spontaneous way to show affection, making it an ideal choice for romantic gestures. The brand can emphasize the emotional impact of unexpected flower deliveries and the convenience of ordering online.

Target Customers

The ideal customer profile includes:

• Romantic Men: Men who enjoy making romantic gestures and surprising their partners with gifts.
• Busy Professionals: Men who may not have the time to shop for flowers in person but still want to show their affection.
• Long-Distance Partners: Men in long-distance relationships who want to maintain a romantic connection despite the physical distance.
• Special Occasion Forgetters: Men who often forget special dates and need a quick and reliable way to make up for it.

Illustrative examples:

• John, a 30-year-old software engineer, likes to surprise his girlfriend with flowers to show his love and appreciation.
• Mark, a 45-year-old businessman, frequently travels for work and uses flower delivery services to stay connected with his wife.
• Alex, a 25-year-old student, is in a long-distance relationship and sends flowers to his girlfriend to keep the romance alive.

Potential Influencer Matches

Romantic Lifestyle Influencers

These influencers often share content about relationships, dating tips, and romantic gestures. They can create content around the idea of surprising a loved one with flowers and the emotional impact it has.

Male Lifestyle Influencers

Influencers who focus on men's lifestyle, including fashion, grooming, and personal development. They can promote the convenience and thoughtfulness of using a flower delivery service.

Couple Influencers

Influencers who share their relationship journey and often create content together. They can showcase the joy and surprise of receiving flowers unexpectedly.

Gift and Surprise Influencers

Influencers who specialize in unique gift ideas and surprises. They can highlight the flower delivery service as a perfect spontaneous gift.

Content Creation Ideas

General Ideas

• Unboxing and Reaction Videos: Influencers can film their partner's reaction to receiving a surprise flower delivery.
• How-To Guides: Step-by-step guides on how to use the flower delivery service, emphasizing ease and convenience.
• Testimonials: Personal stories from influencers about how the flower delivery service helped them strengthen their relationship.

Creative Ideas

• Surprise Challenges: Influencers can challenge their followers to surprise their loved ones with flowers and share their experiences.
• Behind-the-Scenes: A look at the process of selecting, arranging, and delivering the flowers, adding a personal touch to the service.
• Seasonal Themes: Content around specific holidays or seasons, such as Valentine's Day, anniversaries, or springtime blooms.

By leveraging these influencers and content ideas, the flower delivery service can effectively reach its target audience and create a strong emotional connection with potential customers.