MyInfluencer
Brief

"40 - 60 years old, female creator with interests in women's health, specifically Menopause. based in the USA with atleast 20,000 followers"

Menopause-focused women's health content

Research Insight & Analysis

Product Positioning

The product or service being promoted is likely related to women's health, specifically targeting menopause. This niche market can be positioned as a solution to the unique challenges faced by women aged 40-60 during menopause. The emphasize its expertise, reliability, and the positive impact it has on women's health and well-being. Positioning the product as a trusted resource for managing menopause symptoms and improving quality of life will resonate well with the target audience.

Target Customers

The ideal customer profile includes women aged 40-60 who are experiencing menopause or are in the perimenopausal stage. These women are likely seeking information, support, and products that can help them manage symptoms such as hot flashes, mood swings, and sleep disturbances. They value authenticity, expert advice, and community support.

Illustrative examples of target customers:

  • A 45-year-old working professional experiencing early menopause and looking for ways to manage symptoms while maintaining her career.
  • A 55-year-old woman who is post-menopausal and interested in maintaining her health and well-being.
  • A 50-year-old mother who is navigating menopause and seeking support and advice from a community of women going through similar experiences.

Potential Influencer Matches

Mid-Tier Influencers

Influencers with 20,000 to 100,000 followers who are women aged 40-60 and have a strong focus on women's health, particularly menopause. These influencers can provide relatable and authentic content that resonates with the target audience.

Health and Wellness Experts

Influencers who are healthcare professionals or wellness coaches specializing in women's health and menopause. Their expert advice and credibility can build trust and authority for the brand.

Lifestyle Bloggers

Female lifestyle bloggers in the 40-60 age range who cover topics such as health, wellness, and personal experiences with menopause. Their personal stories and tips can create a sense of community and support.

Content Creation Ideas

General Ideas

  • Educational Posts: Articles or videos explaining menopause symptoms, treatments, and lifestyle changes that can help manage symptoms.
  • Product Reviews: Honest reviews of the brand's products, highlighting their benefits and effectiveness in managing menopause symptoms.
  • Q&A Sessions: Live sessions where influencers answer questions from their followers about menopause and share their personal experiences.

Creative Ideas

  • Before and After Stories: Personal stories from influencers about their journey through menopause and how the brand's products have helped them.
  • Challenges and Campaigns: Create a 30-day menopause wellness challenge where influencers share daily tips and encourage their followers to participate.
  • Collaborative Content: Partner with multiple influencers to create a series of videos or blog posts that cover different aspects of menopause, from symptoms to solutions.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, building a strong community and driving product awareness.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Menopause-focused women's health content
Campaign Objectives
Looking for female influencers aged 40-60, based in the USA, with at least 20,000 followers, interested in women's health, specifically menopause. Content should focus on health tips, personal experiences, and educational information about menopause.
Influencer Persona
Female influencers aged 40-60, based in the USA, with a strong interest in women's health, particularly menopause, and at least 20,000 followers.
Content Themes
#Menopause #WomensHealth #HealthyAging
#1
Dr. Susan Hardwick-Smith
Dr. Susan Hardwick-Smith
@UCSsAoV6KrfZZ71Kkwb_GWVA
US
Meet Dr. Susan, a renowned Board-Certified Gynecologist and Certified Menopause Practitioner through the Menopause Society (former NAMS), focused on hormone optimization, sexual wellness, and longevity. She's the pioneering force behind the Complete Midlife Wellness Center in Houston, TX, and the best-selling author of "Sexually Woke." Tune into her engaging podcast, "Empowering Midlife Wellness," for insightful conversations. Boasting numerous accolades, including the Texas Super Doctor award and being consistently rated among Houston's top gynecologists, Dr. Susan combines her medical expertise with her passion as an ICF-certified life and leadership coach. Outside the clinic, she's a fitness enthusiast, marathon runner, Ironman triathlete, and mother of three young adults. Join her YouTube channel for empowering wellness strategies designed for midlife and beyond.
Followers
92.6K
Micro Influencer
Engagement Rate
0.0%
Last Post
2 weeks ago
95%Match Score
Fit for"Looking for female influencers aged 40-60, based in the USA, with at least 20,000 followers, interested in women's health, specifically menopause. Content should focus on health tips, personal experiences, and educational information about menopause."
This influencer is a female creator based in the USA, with 92,600 followers, exceeding the minimum requirement. Their focus on women's health, particularly menopause, aligns well with the brand's interests, and their professional background adds credibility to their content. The influencer's messaging about empowerment and wellness resonates with the brand's values, making them a strong fit.
#2
Mary Claire Haver, MD, author The New Menopause
Mary Claire Haver, MD, author The New Menopause
@drmaryclaire
United States
📚FACOG Perimenopause and Menopausal Education ⭐️#1 NYT Bestseller: The New Menopause 🩺OBGYN helping women age well. Learn more here⬇️
Followers
1.9M
Mega Influencer
Engagement Rate
0.1%
Last Post
1 week ago
95%Match Score
Fit for"Looking for female influencers aged 40-60, based in the USA, with at least 20,000 followers, interested in women's health, specifically menopause. Content should focus on health tips, personal experiences, and educational information about menopause."
This influencer is a female OBGYN based in the United States, focusing on perimenopause and menopause education, which directly aligns with the brand's target audience and interests. With over 1.9 million followers, she exceeds the follower requirement and provides valuable health tips and educational content. Her professional background and engaging content style make her an excellent fit for the campaign.
#3
Morphus | Menopause Reimagined
Morphus | Menopause Reimagined
@UCF61Jsr8qgpOEDnZuFdFp2A
US
Welcome to Morphus! We created Morphus to spark change in the conversation around menopause, to bring together women looking for support and information, and provide research-backed supplements to women in perimenopause and menopause. As Health Experts with over 23 years of experience as wellness educators, we bring you the latest evidence-based scientific research and information on perimenopause and menopause. Our goals are to help you navigate this time in your life, empower you to take charge of your health, and arm you with the resources and education to make the right decisions for yourself and your changing body. Our name was inspired by the symbolism of butterflies and how they represent beauty, transformation, and hope. Morphus combines the words metamorphosis + us (Morph/us) to represent the transformation we are all going through. Andrea Donsky & Randy Boyer Co-Founders, Morphus, Inc. Visit our website to learn more.
Followers
24.2K
Micro Influencer
Engagement Rate
0.1%
Last Post
2 weeks ago
90%Match Score
Fit for"Looking for female influencers aged 40-60, based in the USA, with at least 20,000 followers, interested in women's health, specifically menopause. Content should focus on health tips, personal experiences, and educational information about menopause."
This influencer is a female creator based in the USA, focused on menopause and women's health, with 24,200 followers, meeting the brand's requirements. Their content emphasizes educational information and support for women experiencing menopause, aligning well with the brand's desired content style. The influencer's messaging about empowerment and health resonates with the brand's values, making them a strong fit.
#4
Dr Monique Brown /Women’s Health
Dr Monique Brown /Women’s Health
@doctornique
Helping women over 30 become happier and healthier Goal: Help 1,000,000 women 9yrs + experience Start here 👇🏾👇🏾
Followers
168.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
90%Match Score
Fit for"Looking for female influencers aged 40-60, based in the USA, with at least 20,000 followers, interested in women's health, specifically menopause. Content should focus on health tips, personal experiences, and educational information about menopause."
This influencer is a board-certified physician based in the United States, focusing on women's health and has a significant following of over 780,000. Her content aligns well with the brand's interest in menopause, and she provides educational information that could resonate with the target audience. Her professional background and engagement with health topics make her a strong candidate for the campaign.
#5
Tammi | IMH-C Certified Women’s Hormone Balance Coach
Tammi | IMH-C Certified Women’s Hormone Balance Coach
@tammiperong
United States
🌸Helping stressed-out women over 30 with period pain, perimenopause, & weight loss 🌸Gut health • Blood Sugar • Nervous System ⬇️FREE starter guide⬇️
Followers
3.0K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Looking for female influencers aged 40-60, based in the USA, with at least 20,000 followers, interested in women's health, specifically menopause. Content should focus on health tips, personal experiences, and educational information about menopause."
This influencer is a female creator based in the United States, focusing on women's health, particularly perimenopause, which aligns well with the brand's interest in menopause. With over 3,000 followers, she meets the minimum follower requirement and engages her audience with health tips and personal experiences. Her content style is educational and supportive, making her a good fit for the brand's campaign.
#6
David Maher- Fat Loss Coach Women 40+
David Maher- Fat Loss Coach Women 40+
@daveymaher_fitness
Canada
💃 Helped 2000+ women lose weight even with menopause 👉🏼 @daveymahertransformations 🧪 Bloodwork-GI MAP-HRT 👇🏼 DM ‘OVER40’ to apply for coaching
Followers
429.5K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Looking for female influencers aged 40-60, based in the USA, with at least 20,000 followers, interested in women's health, specifically menopause. Content should focus on health tips, personal experiences, and educational information about menopause."
This influencer targets women over 40 and focuses on weight loss during menopause, which aligns with the brand's interest in women's health. Based in Canada, she does not meet the location requirement of being based in the USA, but she has a significant following of over 429,000. While her content is relevant, the location factor may limit her fit for the campaign.