MyInfluencer
Brief

It will be by Russian and English speaking influencers about a mental health app, ADHD and procrastination can be the focus.

Influencers who create content about mental health, ADHD, and productivity, and speak both Russian and English.

Research Insight & Analysis

Product Positioning

The product in question is a mental health app with a focus on ADHD and procrastination. In the existing market, mental health apps are gaining traction due to increasing awareness and acceptance of mental health issues. This app can be positioned as a specialized tool for individuals struggling with ADHD and procrastination, offering tailored resources, strategies, and support to manage these specific challenges. Highlighting unique features such as personalized plans, expert advice, and community support can differentiate it from general mental health apps.

Target Customers

The ideal customer profile for this app includes:

  • Individuals with ADHD: People diagnosed with ADHD who are looking for tools to manage their symptoms and improve their daily functioning.
  • Students and Professionals: Individuals who struggle with procrastination and are seeking ways to enhance their productivity and time management skills.
  • Bilingual Users: Russian and English-speaking individuals who prefer content and support in their native language.

Illustrative examples:

  • A college student with ADHD who needs help staying organized and focused on their studies.
  • A working professional who frequently procrastinates and is looking for strategies to boost productivity.
  • A bilingual individual who wants mental health resources in both Russian and English.

Potential Influencer Matches

Types of Influencers

  1. Mental Health Advocates: Influencers who focus on mental health awareness and share personal experiences, tips, and resources related to ADHD and procrastination.
  2. Productivity Gurus: Influencers who specialize in productivity hacks, time management, and self-improvement, and can provide practical advice on overcoming procrastination.
  3. Bilingual Content Creators: Influencers who create content in both Russian and English, ensuring the app reaches a wider audience.
  4. Educational Influencers: Teachers, tutors, or educational content creators who can highlight the app's benefits for students with ADHD.

How Each Type Reaches Target Customers

  • Mental Health Advocates: They can share personal stories and testimonials about how the app has helped them manage ADHD and procrastination, building trust and relatability.
  • Productivity Gurus: They can create content demonstrating the app's features and how it can be integrated into daily routines to enhance productivity.
  • Bilingual Content Creators: They can produce content in both languages, ensuring the app appeals to a diverse audience and addressing the needs of bilingual users.
  • Educational Influencers: They can recommend the app as a valuable tool for students, providing practical examples of how it can aid in academic success.

Content Creation Ideas

General Ideas

  • Personal Stories: Influencers share their personal experiences with ADHD and procrastination, and how the app has made a positive impact on their lives.
  • Tutorials and Demos: Step-by-step guides on how to use the app, highlighting key features and benefits.
  • Q&A Sessions: Live sessions where influencers answer questions about ADHD, procrastination, and how the app can help.

Creative Ideas

  • Challenge Series: Influencers create a series of challenges (e.g., "7-Day Procrastination Challenge") using the app's features, encouraging followers to participate and share their progress.
  • Before and After: Influencers document their productivity and mental health before and after using the app, showcasing tangible improvements.
  • Collaborative Content: Influencers collaborate with mental health professionals to provide expert insights and validate the app's effectiveness.

By leveraging these strategies, the mental health app can effectively reach and engage its target audience, driving awareness and adoption.

Curated Influencer List - Searching

Searching...
Searching...
2:30