Influencers focusing on mental health, wellness, or lifestyle content, based in Spain, speaking Spanish, and active on Instagram, YouTube, or TikTok.

Product Positioning

The mental health app can be positioned as a supportive tool for individuals seeking to improve their mental well-being in Spain. It can emphasize features such as personalized mental health plans, access to professional advice, and community support. The app should highlight its user-friendly interface and evidence-based techniques to appeal to a broad audience, including those new to mental health apps.

Target Customers

The ideal customer profile includes:

• Young adults aged 18-35 who are tech-savvy and open to using digital solutions for mental health.
• Individuals experiencing stress, anxiety, or other mental health challenges who are looking for accessible support.
• Spanish-speaking users who prefer content and support in their native language.

Examples of target customers:

• A 25-year-old university student dealing with exam stress and seeking coping strategies.
• A 30-year-old professional experiencing work-related anxiety and looking for relaxation techniques.
• A 22-year-old recent graduate interested in maintaining mental well-being during the transition to the workforce.

Potential Influencer Matches

• Mental Health Advocates: Influencers who focus on mental health awareness and share personal experiences. They can effectively communicate the app's benefits and foster trust among their followers.

• Lifestyle Bloggers: Influencers who cover wellness, self-care, and personal development. They can integrate the app into their content as part of a holistic approach to well-being.

• Spanish-speaking Content Creators: Influencers who create content in Spanish, ensuring the message resonates with the local audience and reaches non-English speakers.

Content Creation Ideas

• Personal Stories: Encourage influencers to share their personal mental health journeys and how the app has supported them. This can create an emotional connection with the audience.

• Challenges and Campaigns: Launch a mental health challenge or campaign that encourages users to engage with the app and share their progress on social media.

• Expert Interviews: Collaborate with mental health professionals to provide expert insights and tips through the app, shared by influencers to add credibility.

• Interactive Q&A Sessions: Host live Q&A sessions with influencers where they discuss mental health topics and demonstrate app features, encouraging real-time interaction with followers.