Influencers aged 25-45, located in the UK, passionate about mental health, active on Instagram and Twitter.

Product Positioning

MIND CHARITY can be positioned as a socially responsible brand that focuses on mental health awareness and support. In a market increasingly concerned with mental well-being, the brand can leverage its mission to connect with consumers who prioritize mental health initiatives. Fresh angles could include partnerships with mental health professionals, community engagement programs, and campaigns that highlight personal stories of mental health journeys.

Target Customers

The ideal customer profile for MIND CHARITY includes:

• Young Adults (18-30 years): This demographic is often more open about mental health issues and actively seeks resources and support. They are likely to engage with brands that promote mental health awareness.

• Parents (30-45 years): Parents concerned about their children's mental health may seek resources and support for both themselves and their children. They value brands that provide educational content and community support.

• Mental Health Advocates: Individuals who are passionate about mental health issues and actively promote awareness and support. They are likely to engage with brands that align with their values.

Potential Influencer Matches

1. Mental Health Professionals: Psychologists, therapists, and counselors can provide credible insights and promote MIND CHARITY's initiatives. Their expertise can help reach audiences seeking professional guidance.

2. Lifestyle Influencers: Influencers who focus on wellness, self-care, and personal development can effectively communicate the brand's message. They can create relatable content that resonates with their followers.

3. Advocates and Activists: Influencers who are vocal about mental health issues can amplify MIND CHARITY's mission. Their established trust within the community can help reach a wider audience.

4. Content Creators: YouTubers and podcasters who discuss mental health topics can create engaging content that educates and informs their audience about MIND CHARITY's initiatives.

Content Creation Ideas

• Personal Stories: Share testimonials and personal journeys related to mental health, showcasing the impact of MIND CHARITY's work.

• Educational Series: Create a series of informative posts or videos that address common mental health issues, coping strategies, and resources available through MIND CHARITY.

• Interactive Campaigns: Launch campaigns that encourage followers to share their mental health journeys using a specific hashtag, fostering community and support.

• Collaborative Webinars: Host webinars with mental health professionals discussing various topics, allowing for audience interaction and Q&A sessions.

• Challenges and Initiatives: Create challenges that encourage followers to engage in self-care activities, promoting mental well-being while increasing brand visibility.

These content ideas can help MIND CHARITY connect with its audience, raise awareness, and foster a supportive community around mental health.