The user's query is focused on finding Miami-based influencers who are fans of the Miami Dolphins. This suggests a marketing campaign that is likely targeting sports enthusiasts, particularly those who follow the Miami Dolphins. The product or service being promoted could be anything from sports merchandise, game tickets, sports bars, or even lifestyle products that align with the interests of Miami Dolphins fans.
To position the brand effectively, it should leverage the strong local and emotional connection that Miami Dolphins fans have with their team. This can be done by associating the product with the excitement and passion of game days, tailgating experiences, and the overall Miami sports culture.
The ideal customer profile for this campaign would be:
These influencers are deeply embedded in the local sports scene and have a strong following among Miami Dolphins fans. They can create content that resonates with the target audience by sharing game day experiences, behind-the-scenes looks, and personal stories related to the team.
Influencers who focus on lifestyle content but have a known affinity for the Miami Dolphins. They can integrate the product into their everyday content, showing how it fits into the life of a Dolphins fan.
Local sports analysts and commentators who have a significant following on social media. Their endorsement can add credibility and reach a more engaged audience who trusts their opinions on sports-related products.
By leveraging these strategies, the campaign can effectively reach and engage Miami Dolphins fans, creating a strong connection between the product and the local sports culture.
Extracted from Campaign Brief & Market Analysis